design-directions
Skill1 starsChanged 47 days agoMITView on GitHub
Taxonomie der gängigen Webdesign-Richtungen (Editorial, Corporate, Premium/Luxury, Bold Branding, Minimalismus, Tech, Storytelling, Conversion, Content-First, Brand-First) mit Merkmalen und passenden Branchen/Zielen — um bewusst EINE Richtung zu wählen statt beim Default-Template zu landen. Nutzen bei Designrichtungs-Entscheidungen (Phase 5 in web-design-workflow). NICHT für die konkrete ästhetische Ausführung — dafür frontend-design.
2 other projects use a version of this.
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- bfernandois059/dev-workflow-skillstheir own version, first seen Oct 20, 2026
- Onkarj012/skillstheir own version, first seen Aug 18, 2026
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- bfernandois059/dev-workflow-skills★ 1same name
- Onkarj012/skills★ 1same name
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The file
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Design-Richtungen
Bewusst eine Richtung wählen — passend zu Marke, Zielgruppe und Ziel (aus den Strategie-Phasen). Nicht aus Reflex beim Default landen.
| Richtung | Merkmale | Passend für |
| Editorial | große Typografie, viel Weißraum, Magazin, Textfokus | Blogs, Agenturen, Architektur |
| Corporate | klar, seriös, Raster, viel Struktur | Industrie, Steuerberater, Software, Kanzleien |
| Premium / Luxury | wenige Farben, viel Weißraum, große Bilder, wenig Text, Marke im Vordergrund | Luxus, hochpreisige Produkte |
| Bold Branding | riesige Überschriften, starke Farben, mutige Typo, Animationen | Startups, junge Marken |
| Minimalismus | wenige Elemente, große Abstände, klare Navigation (Apple-Stil) | produktzentrierte Marken |
| Tech | Dark Mode, Glows, Gradienten, Grid, Animationen | SaaS, AI, Cloud |
| Editorial + Storytelling | große Bildflächen, Scroll-Effekte, Kapitel, Timeline | Case Studies, Marken-Narrativ |
| Conversion | Landingpage, klare CTAs, Vertrauen, Social Proof, A/B-Test | Leadgen, Produktverkauf |
| Content-First | SEO, lange Texte, viele Zwischenüberschriften, Infoboxen, FAQ, Tabellen | Magazine, Ratgeber |
| Brand-First | Logo, Schrift, Farben, Emotion, wenig Inhalt, viel Wiedererkennung | Image, Markenauftritt |
Auswählen
Die Richtung folgt aus der Strategie, nicht aus Geschmack:
- Ziel entscheidet stark: Leadgen/Verkauf → Conversion; SEO/Ratgeber → Content-First; Image → Premium/Brand-First; Vertrauen/B2B → Corporate.
- Marke: Premium vs. günstig, innovativ vs. konservativ, emotional vs. sachlich → Premium/Bold vs. Corporate/Minimal.
- Contentmenge: viel Text → Editorial/Content-First; wenig Text, starke Bilder → Premium/Brand-First.
- Zielgruppe/Gerät: mobil-lastig + schnelle Entscheidung → Conversion/Minimal.
Richtungen lassen sich mischen (z. B. Editorial-Corporate), aber mit einer klaren Leitrichtung — sonst wird es beliebig.
Gotchas
- Reflex-Defaults meiden: Tech-SaaS-Dark, cream/beige-Editorial und der zentrierte Conversion-Hero sind die aktuellen AI-Defaults — nur wählen, wenn die Strategie es fordert, nicht als Rückfall. Siehe die Absolute-Bans in [[frontend-design]].
- Die Richtung ist eine Entscheidung mit Begründung, kein Etikett — festhalten, warum sie zu Marke/Ziel passt.
- Teil des Prozesses in [[web-design-workflow]] (Phase 5); die Ausführung übernehmen [[frontend-design]] + [[ui-design]].
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