Frontal-soFrontal-so/outbound-skills/skills/sdr-outbound-rules/SKILL.md

sdr-outbound-rules

Skill8 starsChanged 4 months agoMITView on GitHub

SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.

2 other projects use a version of this, 2 of them edited.

Adopted by

Most recently taken up by

Cold-IQ/ColdIQ-s-GTM-Skillsedited, first seen Nov 8, 2026
sachacoldiq/ColdIQ-s-GTM-Skillsedited, first seen Oct 9, 2026

Other versions2 projects use a version of this.
Word for word · 0
None found.
Edited · 2
Cold-IQ/ColdIQ-s-GTM-Skills★ 31665% same
sachacoldiq/ColdIQ-s-GTM-Skills★ 31665% same
Wrote their own version · 0
None found.
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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- sdr-master-promptsSkill

The file

We split this skill into the rules it gives an agent

1 rule. About 0 are common, 1 is distinctive, and 0 are very specific to this project.

≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.

Common
Distinctive
Very specific

Distinctive:
Before sending any outreach:
line 106

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.

Files

SKILL.md

SDR Outbound Writing Rules

Core Writing Rules

Emails: 60-90 words maximum
No bullets in cold emails
One CTA only

CTA Rules:
- Clear and direct
- Respectful of their time
- Scheduling-oriented when possible

Personalization Inputs to Use

Name
Company
Role
Industry
Challenge (if known)
Goal (if known)
Source/trigger
Familiarity level

8 Allowed Messaging Frameworks

1. Before/After

Show transformation from current state to desired state.

2. Pattern Interrupt

Break expected email patterns to grab attention.

3. Ask Before Pitch

Lead with question, earn right to pitch.

4. Upfront Value

Provide value before asking for anything.

5. Do the Math

Calculate potential impact with numbers.

6. Challenge of Similar Companies

Reference industry-specific patterns.

7. Neutral Insight

Share third-party resource, build trust.

8. Typical Problems by Role

Address role-specific pain points.

Tone by Offer Type

Agency Services

Consultative
Strategic
Calm
Position as trusted advisor

Accelerator

Slang professional
Friendly
Curious
Approachable expert

Outbound Cold

Pattern interrupt
Short
Clear
Direct but not aggressive

Quality Standards

Good Email

60-90 words
One clear CTA
Specific social proof
Relevant trigger
Human tone

Bad Email

150+ words
Multiple CTAs
Vague claims
No personalization
Corporate tone

Review Checklist

Before sending any outreach:

Under 90 words?
Single CTA?
Trigger or personalization included?
Social proof specific (numbers)?
Tone matches offer type?
No buzzwords?
No fake enthusiasm?
Would you respond to this?

Combines with

Skill	Why
`sdr-master-prompts`	AI prompts following these rules
`email-writing-frameworks`	Approved framework structures
`josh-braun-copywriting`	Quality writing principles
`email-metrics-benchmarks`	Track rule impact on metrics

Example prompts

Review this email against the SDR outbound rules checklist.

Rewrite this 150-word email to be under 90 words.

Which of the 8 frameworks should I use for a cold outbound campaign?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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