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linkedin-campaign-complete

Skill8 starsChanged 4 months agoMITView on GitHub

Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.

2 other projects use a version of this, 2 of them edited.

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2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈2

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  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Never over one paragraph long

    line 27
  2. Distinctive:

    Use eye-catching auto-embedding resources (Loom, posts, webinars)

    line 30

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

LinkedIn Campaign Complete Guide

For message templates, see references/templates.md.

High-Converting LinkedIn Targets

Tier 1 (Highest Priority)

  • LinkedIn Webinar/Event attendees
  • Post engagers (filter to ICP via Clay)
  • Company page followers
  • Profile viewers

Tier 2 (Good Priority)

  • Recently created group members
  • Newsletter subscribers
  • Content commenters

Critical Filter: "Posted within last 30 days" = Active user

LinkedIn Copywriting Rules

  1. Never over one paragraph long
  2. 3-4 sentences maximum
  3. Focus on creating conversation, not selling
  4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

LinkedIn Campaign Sequence (Human-Like)

Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)

Scheduling Best Practices

FactorRecommendation
TimezoneProspect's working hours (9 AM - 6 PM)
DaysWeekdays only (Mon-Thu best)
BreaksAt least one day off per week
TimingWhen they're likely online

Combines with

SkillWhy
linkedin-limits-warmupStay within limits while executing
linkedin-success-factorsApply success factors to campaign
cold-email-4-sequenceCoordinate LinkedIn + email
personalization-hooksAdd hooks to LinkedIn messages

Example prompts

Create a LinkedIn sequence for post engagers who match my ICP.
Write connection request notes for VP Sales at SaaS companies.
How do I coordinate LinkedIn messages with my email sequence?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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