gtm-philosophy
Skill8 starsChanged 4 months agoMITView on GitHub
Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.
2 other projects use a version of this, 2 of them edited.
Adopted by
Most recently taken up by
- Cold-IQ/ColdIQ-s-GTM-Skillsedited, first seen Nov 8, 2026
- sachacoldiq/ColdIQ-s-GTM-Skillsedited, first seen Oct 9, 2026
Other versions2 projects use a version of this.
Word for word · 0
None found.
Edited · 2
- Cold-IQ/ColdIQ-s-GTM-Skills★ 31667% same
- sachacoldiq/ColdIQ-s-GTM-Skills★ 31667% same
Wrote their own version · 0
None found.
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository32 other files it gives its agents.
- ai-personalization-promptsSkill
- atl-btl-messagingSkill
- bridgebound-firmographic-15Skill
- bridgebound-history-16Skill
- bridgebound-in-market-20Skill
- bridgebound-relationship-39Skill
- bridgebound-symptoms-11Skill
- buying-signals-6Skill
- clay-buying-signals-5Skill
- clay-enrichment-9stepSkill
- cold-call-scriptsSkill
- cold-email-4-sequenceSkill
- cold-email-templates-34Skill
- email-1-variations-7Skill
- email-metrics-benchmarksSkill
- email-writing-frameworksSkill
- frontal-messaging-templatesSkill
- gtm-plays-11Skill
- inbound-triggers-30Skill
- josh-braun-copywritingSkill
- lead-sources-guideSkill
- linkedin-campaign-completeSkill
- linkedin-limits-warmupSkill
- linkedin-success-factorsSkill
- list-building-tipsSkill
- outbound-triggers-6Skill
- outreach-4-categoriesSkill
- personalization-6-bucketsSkill
- personalization-hooksSkill
- personalization-playbooksSkill
- sdr-master-promptsSkill
- sdr-outbound-rulesSkill
The file
We split this skill into the rules it gives an agent
1 rule. About 0 are common, 1 is distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 47
Use specific numbers, not vague claims
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Core GTM Philosophy
Fundamental Principles
- Scale what top performers do - Study best reps, systematize their approach
- Diagnose before prescribing - BIPSY framework: Behaviors, Individual, Process, Skill, You
- Signal-based outreach = 3-4x higher contract values
- You can't burn your TAM - Re-engage with new angles
- Lead with pain, not features - HockeyStack approach: "Do you have problems tying brand awareness to revenue?"
- Segment and convert, don't over-personalize - Gorgias went from 200 sequences to 10 modular ones
Multi-Channel Coordination
The Data:
- Email + ads + referrals = extra $2M ARR (case study)
- ABM approach = 36% meeting rate vs 10% non-ABM
- Warm before you touch principle
Coordination Strategy:
| Channel | Role | Timing |
| Ads | Warm up, build awareness | Before outreach |
| Primary outreach | Day 1 | |
| Secondary touch | Day 2-3 | |
| Phone | High-intent follow-up | After engagement |
| Referrals | Leverage network | Throughout |
Key Mindsets
On Personalization
- Personalize to the person, not just the company
- Use specific numbers, not vague claims
- Research should inform approach, not just first line
On Volume vs Quality
- Quality signals beat high volume
- 100 signal-based emails > 1000 cold emails
- Stack signals for heat scoring (3+ signals = reach out same day)
On Timing
- New role signals peak at days 14-45
- Website visitors: act within 24-48 hours
- Funding announcements: wait 2-4 weeks
On Messaging
- Lead with pain, not features
- Soft CTAs outperform hard asks
- Humor reduces tension and increases response
Combines with
| Skill | Why |
buying-signals-6 | Implement signal-based philosophy |
outreach-4-categories | Categorize leads properly |
sdr-outbound-rules | Apply philosophy to daily execution |
josh-braun-copywriting | Write messages that lead with pain |
Example prompts
How should I structure multi-channel coordination for a $50K ACV deal?Explain the BIPSY framework for diagnosing my SDR team's issues.How do I balance volume vs quality for a mid-market SaaS product?Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
No reviews yet
People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
- Partly
- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.