outreach-4-categories
Skill8 starsChanged 4 months agoMITView on GitHub
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
2 other projects use a version of this, 2 of them edited.
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- Cold-IQ/ColdIQ-s-GTM-Skillsedited, first seen Nov 8, 2026
- sachacoldiq/ColdIQ-s-GTM-Skillsedited, first seen Oct 9, 2026
Other versions2 projects use a version of this.
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- Cold-IQ/ColdIQ-s-GTM-Skills★ 31665% same
- sachacoldiq/ColdIQ-s-GTM-Skills★ 31665% same
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How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository32 other files it gives its agents.
- ai-personalization-promptsSkill
- atl-btl-messagingSkill
- bridgebound-firmographic-15Skill
- bridgebound-history-16Skill
- bridgebound-in-market-20Skill
- bridgebound-relationship-39Skill
- bridgebound-symptoms-11Skill
- buying-signals-6Skill
- clay-buying-signals-5Skill
- clay-enrichment-9stepSkill
- cold-call-scriptsSkill
- cold-email-4-sequenceSkill
- cold-email-templates-34Skill
- email-1-variations-7Skill
- email-metrics-benchmarksSkill
- email-writing-frameworksSkill
- frontal-messaging-templatesSkill
- gtm-philosophySkill
- gtm-plays-11Skill
- inbound-triggers-30Skill
- josh-braun-copywritingSkill
- lead-sources-guideSkill
- linkedin-campaign-completeSkill
- linkedin-limits-warmupSkill
- linkedin-success-factorsSkill
- list-building-tipsSkill
- outbound-triggers-6Skill
- personalization-6-bucketsSkill
- personalization-hooksSkill
- personalization-playbooksSkill
- sdr-master-promptsSkill
- sdr-outbound-rulesSkill
The file
Files
The 4 Categories of Outreach
INBOUND (1:Many Messaging Only)
Definition:
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product
Trigger: Demo requests, chat box inquiries
Messaging approach: 1:Many only (they came to you)
POSTBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect knows your company
- Marketing leads that are NOT hand-raisers
Trigger: Content engagement without explicit buying intent
Messaging approach: Mix of templated + personalized
BRIDGEBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect sometimes knows your company
- Segmented outbound based on premises that raise meeting/buying likelihood
Trigger: Prospect or company action NOT related to your marketing
Messaging approach: Signal-based personalization
5 Sub-Categories:
- Based on Relationship (39 triggers)
- Based on History (16 triggers)
- Based on Likely "In Market" (20 triggers)
- Based on Symptoms & Signs (11 triggers)
- Based on Firmographic (15 triggers)
OUTBOUND (1:1 Messaging Only)
Definition:
- Prospect doesn't know your company
- Coming in cold
Trigger: Prospect selected by prospecting team
Messaging approach: Fully personalized (1:1 only)
Messaging Matrix
| Category | Prospect Awareness | Messaging Type | Personalization Level |
| Inbound | High | 1:Many | Low |
| Postbound | Medium | 1:Many + 1:1 | Medium |
| Bridgebound | Low-Medium | 1:Many + 1:1 | Medium-High |
| Outbound | None | 1:1 Only | High |
Combines with
| Skill | Why |
personalization-playbooks | Get messaging for each category |
bridgebound-relationship-39 | Deep-dive on Bridgebound triggers |
inbound-triggers-30 | Understand Inbound premises |
outbound-triggers-6 | Master pure Outbound approach |
Example prompts
This lead downloaded our ebook - is it Inbound or Postbound?Create a messaging strategy for Bridgebound leads with job change signals.How do I transition a Postbound lead to a sales conversation?Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
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