buying-signals-6
Skill8 starsChanged 4 months agoMITView on GitHub
6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
2 other projects use a version of this, 2 of them edited.
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- Cold-IQ/ColdIQ-s-GTM-Skillsedited, first seen Nov 8, 2026
- sachacoldiq/ColdIQ-s-GTM-Skillsedited, first seen Oct 9, 2026
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- Cold-IQ/ColdIQ-s-GTM-Skills★ 31659% same
- sachacoldiq/ColdIQ-s-GTM-Skills★ 31659% same
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How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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The file
Files
6 Buying Signals (Ranked by Purchase Correlation)
1. Former Customers & Alumni Users (Highest Correlation)
Why it works:
- Trust already established + known playbook
- Faster proof of value
Query: Previous users of your product at new companies
Outreach timing: Immediately upon detection
2. New Leadership ≤90 days
Why it works:
- Mandate for early wins
- Vendor amnesty period
- Budget air cover for new initiatives
Query: LinkedIn job changes, press releases
Outreach timing: Days 14-45 (peak engagement window)
3. High-Intent Website & Content
Why it works:
- BOFU pages: pricing, competitor comparisons, demo, integrations
- Shows active evaluation
Query: Website visitor tracking, content downloads
Outreach timing: Within 24-48 hours (highest intent signal)
Reply rate: 25-30% (they know you)
4. Tech Stack Change
Why it works:
- Active change project indicates openness
- Fresh pain from transition
- New gaps in workflow
Query: BuiltWith, job postings mentioning new tools
Outreach timing: 1-2 weeks after detection
5. Expansion (Raise, New Region/Product)
Why it works:
- Board targets create urgency
- Scale pain emerges
- Standardization moment
Query: Crunchbase, press releases, job postings
Outreach timing: 2-4 weeks after announcement
6. Hiring or Downsizing
Why it works:
- Hiring = ramp pressure, need efficiency
- Downsizing = do-more-with-less mandate
Query: LinkedIn company growth, layoff news
Outreach timing: 1-2 weeks after pattern detected
Signal Performance Benchmarks
| Outreach Type | Reply Rate |
| Cold outreach | 6-8% |
| Signal-based | 18-22% |
| Multi-signal stacked | 35-40% |
Key insight: Signal-based outreach = 3-4x higher contract values
Combines with
| Skill | Why |
clay-buying-signals-5 | Implement signals in Clay workflows |
gtm-plays-11 | Match signals to specific GTM plays |
cold-email-4-sequence | Build sequences around each signal |
bridgebound-in-market-20 | Deep-dive on in-market triggers |
Example prompts
Which buying signal should I prioritize for a $50K ACV enterprise deal?Create an outreach strategy combining job change + funding signals for fintech companies.How do I detect tech stack changes for companies using Salesforce?Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
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