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outbound-triggers-6

Skill8 starsChanged 4 months agoMITView on GitHub

6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.

2 other projects use a version of this, 2 of them edited.

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The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 4 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈4

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Strategy: Start at the top, get passed down to the right person

    line 10
  2. Distinctive:

    Ask for direction to right person

    line 14
  3. Distinctive:

    Strategy: Use internal adoption as proof point for decision maker

    line 54
  4. Distinctive:

    Multi-channel: - Don't rely on email alone

    line 113

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

OUTBOUND Premises (6 Triggers)

1. CXO Passdown

Strategy: Start at the top, get passed down to the right person

Execution:

  • Email C-level executive
  • Ask for direction to right person
  • Creates internal referral

Template:

{{firstName}},

I'm not sure if this lands on your desk or someone else's.

We help [ICP] with [problem].

Who should I be talking to about [topic] at {{company}}?

2. To "Groundswell" for Info

Strategy: Build internal champions before approaching decision maker

Execution:

  • Target end-users and ICs
  • Provide value and resources
  • Build grassroots support

3. To "Groundswell" for Product-Placement

Strategy: Get product in hands of end-users first

Execution:

  • Free trials to ICs
  • Bottom-up adoption
  • Let usage drive demand

4. To DM Based on "Groundswell" Product-Placement

Strategy: Use internal adoption as proof point for decision maker

Execution:

  • Reference internal usage
  • Show adoption metrics
  • Convert to paid/enterprise

Template:

{{firstName}},

{{number}} people at {{company}} are already using [product].

[Names/teams] have been active for [timeframe].

Worth discussing how to scale this across the org?

5. Multi-Persona (Cross-Departmental)

Strategy: Coordinate outreach across multiple stakeholders

Execution:

  • Map buying committee
  • Tailor message per role
  • Coordinate timing

Roles to target:

  • Economic buyer (budget)
  • Technical buyer (evaluation)
  • End user (adoption)
  • Champion (internal advocate)

6. Typical "Cold Outbound"

Strategy: Pure cold outreach with no prior signal

Execution:

  • 1:1 personalization required
  • Pattern-interrupt opening
  • Heavy research investment

Messaging Approach:

First Line: Core-Static Relevance (Lean on Pattern Interruptive Opener)
Second Line: Core-Static Relevance ("We work with...")

Outbound Success Factors

  1. Deep research - Know the person and company
  2. Pattern interrupt - Stand out from generic emails
  3. Clear relevance - Why you, why now
  4. Multi-channel - Don't rely on email alone
  5. Persistence - Multiple touches required

Combines with

SkillWhy
outreach-4-categoriesUnderstand pure Outbound
personalization-6-bucketsDeep research for 1:1
personalization-hooksCreate strong hooks
atl-btl-messagingCXO Passdown for ATL

Example prompts

Create a CXO Passdown email for targeting VP Engineering at enterprise companies.
How do I build internal champions using Groundswell strategy?
Write a Multi-Persona campaign targeting both CFO and Finance Manager.

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