lead-sources-guide
Skill8 starsChanged 4 months agoMITView on GitHub
Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.
2 other projects use a version of this, 2 of them edited.
Adopted by
Most recently taken up by
- Cold-IQ/ColdIQ-s-GTM-Skillsedited, first seen Nov 8, 2026
- sachacoldiq/ColdIQ-s-GTM-Skillsedited, first seen Oct 9, 2026
Other versions2 projects use a version of this.
Word for word · 0
None found.
Edited · 2
- Cold-IQ/ColdIQ-s-GTM-Skills★ 31646% same
- sachacoldiq/ColdIQ-s-GTM-Skills★ 31646% same
Wrote their own version · 0
None found.
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository32 other files it gives its agents.
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- outbound-triggers-6Skill
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- personalization-6-bucketsSkill
- personalization-hooksSkill
- personalization-playbooksSkill
- sdr-master-promptsSkill
- sdr-outbound-rulesSkill
The file
We split this skill into the rules it gives an agent
2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈2
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 72
Mix sources: - Don't rely on just one
- Distinctive: line 75
Don't reinvent the wheel: - Start with template, tweak
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Lead Sources & Clay Templates
Lead Sources by Use Case
Apollo.io
- Best for: Broad targeting
- Use with: LeadMagic scraper for enrichment
- Pros: Good volume
- Cons: Needs verification
LinkedIn Sales Navigator
- Best for: Precise role/seniority targeting
- Use with: Prospeo or Vayne scrapers
- Pros: Higher quality
- Cons: Lower volume
Clay Find People/Accounts
- Best for: Quick lookups
- Use case: Native database for enrichment workflows
Ocean.io
- Best for: Lookalike accounts
- Use case: Expanding TAM based on tech stack/ICP
Openmart
- Best for: Local lead generation
- Use case: SMB-focused targeting
Local Directories
- Best for: Niche verticals
- Tool: Instant Data Scraper
- Use case: Specific industries
Clay Templates (Delivery-Ready)
General High-Volume
Leadmagic → Apollo → Bouncebean → Import TemplateSegmented by Title/Industry
Leadmagic → Apollo Import → Persona SegmentEmail Enrichment
Leadmagic → Clay → Enrich Prospect EmailsStandard Sales Nav Workflow
Prospeo → Sales Nav → Leads Import TemplateAlternative Sales Nav Flow
Vayne → Sales Nav → Import TemplateList Building Pro Tips
- Mix sources - Don't rely on just one
- Scraping = step 1 - Still need Clay enrichment
- Templates are modular - Adjust for campaign goals
- Don't reinvent the wheel - Start with template, tweak
Source Selection Matrix
| Need | Best Source | Backup |
| Volume | Apollo | Clay Find |
| Quality | Sales Navigator | Ocean.io |
| Lookalikes | Ocean.io | Clay |
| Local/SMB | Openmart | Directories |
| Niche | Directories | Apollo filters |
Combines with
| Skill | Why |
clay-enrichment-9step | Enrich leads after sourcing |
list-building-tips | Apply quality principles |
clay-buying-signals-5 | Add signals to sourced leads |
buying-signals-6 | Prioritize by signal strength |
Example prompts
Which source should I use for targeting VP Engineering at Series B startups?Set up a Clay template for Apollo → enrichment → email verification.How do I find lookalike companies to my best customers?Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
No reviews yet
People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
- Partly
- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

