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Frontal-soFrontal-so/outbound-skills/skills/lead-sources-guide/SKILL.md

lead-sources-guide

Skill8 starsChanged 4 months agoMITView on GitHub

Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

2 other projects use a version of this, 2 of them edited.

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The file

We split this skill into the rules it gives an agent

2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈2

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Mix sources: - Don't rely on just one

    line 72
  2. Distinctive:

    Don't reinvent the wheel: - Start with template, tweak

    line 75

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

  • Best for: Broad targeting
  • Use with: LeadMagic scraper for enrichment
  • Pros: Good volume
  • Cons: Needs verification

LinkedIn Sales Navigator

  • Best for: Precise role/seniority targeting
  • Use with: Prospeo or Vayne scrapers
  • Pros: Higher quality
  • Cons: Lower volume

Clay Find People/Accounts

  • Best for: Quick lookups
  • Use case: Native database for enrichment workflows

Ocean.io

  • Best for: Lookalike accounts
  • Use case: Expanding TAM based on tech stack/ICP

Openmart

  • Best for: Local lead generation
  • Use case: SMB-focused targeting

Local Directories

  • Best for: Niche verticals
  • Tool: Instant Data Scraper
  • Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

  1. Mix sources - Don't rely on just one
  2. Scraping = step 1 - Still need Clay enrichment
  3. Templates are modular - Adjust for campaign goals
  4. Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

NeedBest SourceBackup
VolumeApolloClay Find
QualitySales NavigatorOcean.io
LookalikesOcean.ioClay
Local/SMBOpenmartDirectories
NicheDirectoriesApollo filters

Combines with

SkillWhy
clay-enrichment-9stepEnrich leads after sourcing
list-building-tipsApply quality principles
clay-buying-signals-5Add signals to sourced leads
buying-signals-6Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?
Set up a Clay template for Apollo → enrichment → email verification.
How do I find lookalike companies to my best customers?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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