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bridgebound-symptoms-11

Skill8 starsChanged 4 months agoMITView on GitHub

11 Symptoms & Signs Bridgebound triggers from Flip The Script - Overt Negatives, Lacking Positives, and Industry Influencers. Use when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences.

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SKILL.md

BRIDGEBOUND Category IV: Based on Symptoms & Signs, Pains & Problems (11 Triggers)

Has an Overt Negative (3 Triggers)

  1. Output (Business Problem) - Visible business issues (revenue down, churn up)
  2. Midput (Tactical Problem) - Process problems (slow delivery, quality issues)
  3. Input (Root Cause) - Underlying causes (bad data, wrong tools)

Lacks an Overt Positive (3 Triggers)

  1. Output (Business Problem) - Missing business outcomes (no growth, flat revenue)
  2. Midput (Tactical Problem) - Missing capabilities (no automation, manual processes)
  3. Input (Root Cause) - Missing foundations (no data, no tools)

Industry Influencers - Unsponsored (5 Triggers)

  1. Engaged with Industry Influencer's Personal Page - Influencer engagement
  2. Followers of Industry Influencer's Personal Page - Following influencers
  3. Mutual Connections with Industry Influencer - Shared network
  4. Engaged with Industry Influencer's Company Page - Company engagement
  5. Followers of Industry Influencer's Company Page - Company followers

Pain Identification Framework

Business Problems (Outputs)

  • Revenue declining
  • Churn increasing
  • CAC rising
  • Pipeline shrinking

Tactical Problems (Midputs)

  • Slow sales cycles
  • Low conversion rates
  • Manual processes
  • Data quality issues

Root Causes (Inputs)

  • Wrong tools
  • Missing skills
  • Bad data
  • Poor processes

Symptom-Based Messaging

Companies doing [X revenue] in [industry] often struggle with [symptom].

Usually it's because [root cause].

We helped [similar company] fix this by [solution].

Is this something you're seeing?

Combines with

SkillWhy
email-writing-frameworks"Challenge of Similar Companies" framework
personalization-6-bucketsBucket 6 (Company Level) for symptoms
josh-braun-copywritingLead with pain principle
atl-btl-messagingMatch symptom to seniority

Example prompts

Identify symptoms for SaaS companies with declining NRR.
Write an email targeting companies lacking marketing automation (trigger #5).
How do I find companies with visible business problems in my ICP?

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