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cold-email-templates-34

Skill8 starsChanged 4 months agoMITView on GitHub

Complete library of 34 cold email templates - 23 First Touch, 4 Follow-Up, 4 Re-Engagement, plus key principles. Use when building email campaigns, looking for proven templates, or expanding your outreach playbook.

2 other projects use a version of this, 2 of them edited.

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SKILL.md

Cold Email Templates Library (34 Templates)

Quick reference for cold email templates. For full templates, see reference files below.

Template Categories

CategoryCountDetails
First Touch23references/first-touch.md
Follow-Up4references/follow-up.md
Re-Engagement4references/re-engagement.md

Key Template Principles

  1. Lead with pain not features
  2. Keep qualification simple (deeper on calls)
  3. Personalize to person not just company
  4. Use specific social proof numbers ("47% increase" not "significant improvement")
  5. Soft CTAs work better ("worth a look?" vs "book a call")
  6. Multi-channel coordination (email + LinkedIn + ads)
  7. Humor reduces tension
  8. Timing matters (new role signals peak at days 14-45)
  9. Value-first before asking

Top Performing Templates

TemplateUse CaseReply Rate
#4 NCAA Games HookSports timing>10%
#20 New ExecFirst 90 days8-12%
#22 Do the MathROI-focused8-10%
#27 Nooks SDRFollow-up6-8%
#31 No-OrientedRe-engagement10-15%

Combines with

SkillWhy
cold-email-4-sequencePlug templates into sequence structure
personalization-hooksAdd hooks to any template
email-writing-frameworksUnderstand framework behind each template
buying-signals-6Match template to signal

Example prompts

Give me 3 templates for following up with website visitors.
Which template works best for prospects who just got funding?
Adapt template #20 (New Exec) for a CMO at a fintech company.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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