content-marketing
Skill1 starsChanged 5 months agoMITView on GitHub
Plan content marketing - pillars, topics, formats, and a distribution plan tied to the funnel. Use when building a content strategy or editorial calendar.
6 other projects use a version of this.
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Most recently taken up by
- vindreshsingh/engineering-skillstheir own version, first seen Oct 20, 2026
- YepAPI/skillstheir own version, first seen Apr 12, 2026
- busyeugene/content-marketing-skillstheir own version, first seen Apr 12, 2026
- docaohieu2808/claude-skillstheir own version, first seen Mar 9, 2026
- OpenAnalystInc/10x-Teamtheir own version, first seen Mar 9, 2026
- vivy-yi/xiaohongshu-skillstheir own version, first seen Jan 22, 2026
Other versions6 projects use a version of this.
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Wrote their own version · 6
- vivy-yi/xiaohongshu-skills★ 455same name
- OpenAnalystInc/10x-Team★ 8same name
- YepAPI/skills★ 8same name
- busyeugene/content-marketing-skills★ 1same name
- docaohieu2808/claude-skills★ 0same name
- vindreshsingh/engineering-skills★ 0same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ab-testSkill
- ad-copySkill
- campaign-briefSkill
- competitor-analysisSkill
- email-sequenceSkill
- icp-personaSkill
- landing-pageSkill
- lead-magnetSkill
- marketing-analyticsSkill
- positioningSkill
- seo-briefSkill
- social-adsSkill
- subject-linesSkill
- value-propSkill
The file
Files
content-marketing
Content that earns attention and moves people through the funnel - then actually gets distributed.
Process
- Strategy first: audience (
icp-persona), the job content does (awareness/consideration/decision), and how it ties to a business goal. Content without a goal is a hobby. - Pillars & topics: 3-5 themes you want to own; map topics to funnel stage and search intent (
seo-brief). - Formats: blog, guide, video, newsletter, social - chosen for the audience and the topic.
- Distribution plan: content isn't done at publish - plan SEO, email, social, repurposing, and outreach (most teams under-invest here).
- Calendar & cadence: sustainable, with a repeatable series.
Output
- A content plan: pillars, a topic list mapped to funnel + intent, formats, the distribution plan, and a cadence.
Guardrails
- Quality + originality over volume (search penalizes thin, mass-produced AI content).
- Tie every piece to a stage and a goal; substantiate claims and cite data.
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