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m-binimranm-binimran/marketing-pack/skills/competitor-analysis/SKILL.md

competitor-analysis

Skill1 starsChanged 5 months agoMITView on GitHub

Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.

64 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use seo-project-setup, app-marketing-context and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • JwuthriSkill

    seo-project-setup

    Set up a durable local SEO workspace with project context, notes, goals, positioning, preferences, MCP checks, and Search Console data intake.

    Also in 11 projects that use this

  • appeekySkill

    app-marketing-context

    When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.

    Also in 6 projects that use this

  • appeekySkill

    metadata-optimization

    When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.

    Also in 6 projects that use this

  • JwuthriSkill

    openseo-release-notes

    Cut an OpenSEO release — bump the version, draft user-facing release notes from commits since the last tag, run a review + subagent-verification pass, and open a "release: vX.X.X" PR. Use when the user asks to prepare a release, bump the version, or write release notes.

    Also in 6 projects that use this

  • akii-technologies-ltdSkill

    keyword-clustering

    Cluster and organize keywords into topical groups for SEO. Use when the user asks to "cluster keywords", "group keywords", "organize keywords", "keyword mapping", "topic clusters", "keyword grouping", "build a content plan", "pillar pages", "topical authority", "semantic clustering", or pastes a list of keywords.

    Also in 11 projects that use this

  • MicrosoftSkill

    competitive-landscape

    Use when a branch manager asks something like \"Who are we up against in each metro\"

    Also in 11 projects that use this

  • +5 more from Jwuthri
  • +1 more from appeeky

The file

We split this skill into the rules it gives an agent

1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 53 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Use real, verifiable public info.

    line 23

“Common” is measured: kept by at least 6 in 10 of the 53 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

competitor-analysis

Understand the field so you can stake out ground only you can own.

Process

  1. Pick the set: direct competitors + the real alternative (incl. "do nothing" / a spreadsheet).
  2. Analyze each (from real, public sources - their site, ads, pricing, reviews):
    • Positioning + core message, target, differentiator claimed.
    • Offer/pricing model, primary channels, content/SEO presence.
    • Strengths, weaknesses, and what customers praise/complain about (reviews).
  3. Find the gap: an underserved segment, an unmet need, a message no one owns, a channel they ignore.
  4. Position against it (positioning) - don't copy the leader; differentiate.

Output

  • A comparison table (positioning / offer / channels / strengths / weaknesses) + the gap and your angle.

Guardrails

  • Use real, verifiable public info; mark anything unconfirmed [verify] - don't fabricate competitor facts.
  • Comparative claims about competitors must be truthful and substantiated (legal risk) - truth-claims; be careful using competitor trademarks in ads.

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