ad-copy
Skill1 starsChanged 5 months agoMITView on GitHub
Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.
10 other projects use a version of this.
Adopted by
Most recently taken up by
- aronhy/marketing-skill-hubtheir own version, first seen Nov 8, 2026
- brainbytes-dev/everything-claude-marketingtheir own version, first seen Nov 1, 2026
- skyf0xx/hedgehog-core-copywriting-prose-engineeringtheir own version, first seen Oct 25, 2026
- kazuki-0418/agent-skillstheir own version, first seen Sep 29, 2026
- sidchaudhary/gtm-skillstheir own version, first seen Aug 21, 2026
- lombarddaniel14-coder/claude-skillstheir own version, first seen Aug 16, 2026
Used with
Projects with it also use direct-response-copy and compliance-checker.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
MoizIbnYousafSkilldirect-response-copy
Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.
Also in 3 projects that use this
errsteinSkillcompliance-checker
Check Cowork activity and local audit logs for compliance issues, policy violations, or anomalies. Use when the user asks for a compliance review, audit report, or risk assessment on recent Cowork sessions.
Also in 3 projects that use this
Other versions10 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 10
- aronhy/marketing-skill-hub★ 186same name
- robpalmer99/claude-code-copywriting-skills★ 26same name
- skyf0xx/hedgehog-core-copywriting-prose-engineering★ 20same name
- brainbytes-dev/everything-claude-marketing★ 9same name
- kazuki-0418/agent-skills★ 2same name
- BlackBlazeXXX/claude-skills-marketing★ 1same name
- sidchaudhary/gtm-skills★ 1same name
- lombarddaniel14-coder/claude-skills★ 0same name
- nawazxz/20-claude-skills-for-business★ 0same name
- xnomad-dev/claude-skills★ 0same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ab-testSkill
- campaign-briefSkill
- competitor-analysisSkill
- content-marketingSkill
- email-sequenceSkill
- icp-personaSkill
- landing-pageSkill
- lead-magnetSkill
- marketing-analyticsSkill
- positioningSkill
- seo-briefSkill
- social-adsSkill
- subject-linesSkill
- value-propSkill
The file
We split this skill into the rules it gives an agent
2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 10 edited versions we read keep these.
2
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 8
Stop the scroll / win the click, then keep the promise on the landing page.
- Distinctive: line 26
Follow each platform's ad policies (prohibited/restricted claims).
“Common” is measured: kept by at least 6 in 10 of the 10 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
ad-copy
Stop the scroll / win the click, then keep the promise on the landing page.
Process
- Anchor: persona pain, the offer, the one message (
value-prop), and the destination (message-match!). - Hook on the outcome or pain - lead with what they get, not your brand name.
- Write to platform format:
- Google Search: multiple headlines (<=30 chars) + descriptions (<=90); keyword-relevant, benefit-led, 1 CTA.
- Meta: primary text (hook first line), headline, description; thumb-stopping, native tone.
- LinkedIn: professional, outcome + credibility, B2B-aware.
- Variations to test: different angles (pain, outcome, social proof, urgency-but-honest) - hand to
ab-test. - One clear CTA.
Output
- Ad variations per platform (with char counts), each with the angle it tests, plus the matching landing message.
Guardrails
- Substantiate claims ("#1", "guaranteed") or cut them -
claim-guard/truth-claims. - Honest urgency only (no fake countdowns). Message must match the landing page.
- Follow each platform's ad policies (prohibited/restricted claims).
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
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Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
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Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.