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m-binimranm-binimran/marketing-pack/skills/email-sequence/SKILL.md

email-sequence

Skill1 starsChanged 5 months agoMITView on GitHub

Write a multi-email sequence (welcome, nurture, launch, re-engagement) with goals, timing, and CTAs - CAN-SPAM compliant and deliverability-safe. Use when building a drip/nurture/launch flow.

81 other projects use a version of this.

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Used with

Projects with it also use community-led-growth, ph-community-outreach and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • nicepkgSkill

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    Also in 5 projects that use this

  • nicepkgSkill

    ph-community-outreach

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  • silvainfmSkill

    paid-ads

    When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

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  • mastepanoskiSkill

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  • silvainfmSkill

    competitor-alternatives

    When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

    Also in 34 projects that use this

  • +6 more from nicepkg

The file

We split this skill into the rules it gives an agent

1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 79 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Compliance built in: every email has unsubscribe + physical address.

    line 16

“Common” is measured: kept by at least 6 in 10 of the 79 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

email-sequence

A sequence with a job per email, moving the reader one step at a time.

Process

  1. Goal & trigger: what the sequence is for (welcome / nurture cold lead / launch / win-back) and what starts it.
  2. Map the emails: each with one job, one idea, one CTA; spaced sensibly (front-load, then taper).
    • Welcome: deliver value + set expectations. Nurture: teach/build trust with micro-CTAs. Launch: problem -> solution -> proof -> offer -> urgency (honest) -> last call. Win-back: re-engage or sunset.
  3. Voice: the brand's, value-first - not constant selling.
  4. Compliance built in: every email has unsubscribe + physical address; honest subject lines (email-compliance-guard). Avoid spam-trigger words (spam-trigger-guard).

Output

  • The sequence: per email - timing, subject (hand to subject-lines), goal, body, one CTA - plus the unsubscribe/address footer.

Guardrails

  • CAN-SPAM compliant (unsub + address + honest subject); consent for EU/Canada (email-compliance).
  • Substantiated claims; no fabricated stats; deliverability-safe language.

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