campaign-brief
Skill1 starsChanged 5 months agoMITView on GitHub
Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.
3 other projects use a version of this.
Adopted by
Most recently taken up by
- oswarld/notion-skillstheir own version, first seen Sep 23, 2026
- Ootto-AI/claude-content-skillstheir own version, first seen Aug 23, 2026
- DanderlionJer/skillstheir own version, first seen May 6, 2026
Other versions3 projects use a version of this.
Word for word · 0
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Wrote their own version · 3
- Ootto-AI/claude-content-skills★ 417same name
- oswarld/notion-skills★ 11same name
- DanderlionJer/skills★ 1same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ab-testSkill
- ad-copySkill
- competitor-analysisSkill
- content-marketingSkill
- email-sequenceSkill
- icp-personaSkill
- landing-pageSkill
- lead-magnetSkill
- marketing-analyticsSkill
- positioningSkill
- seo-briefSkill
- social-adsSkill
- subject-linesSkill
- value-propSkill
The file
Files
campaign-brief
The one-pager that aligns everyone before money and time get spent.
Cover
- Objective & KPI: the one goal and how it's measured (a real target number).
- Audience: the persona/segment (
icp-persona). - Core message & offer: the single message (
value-prop) and the offer/CTA. - Channels: where and why (paid/email/content/social/SEO) - match to where the audience is.
- Assets needed: the deliverable list per channel.
- Budget & timeline: spend, flight dates, owner.
- Measurement: what you'll track, the baseline, and what "success" is.
Output
- A filled campaign brief (template: CAMPAIGN-BRIEF): objective+KPI, audience, message, channels, assets, budget, timeline, measurement.
Guardrails
- One objective + one core message; don't try to do everything in one campaign.
- KPI target is realistic and measurable; metrics are real, not aspirational fiction.
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