lead-magnet
Skill1 starsChanged 5 months agoMITView on GitHub
Design a lead magnet and its opt-in - format, promise, content outline, and the consented capture flow. Use when building a list-growth offer (guide, checklist, template, webinar, tool).
15 other projects use a version of this.
Adopted by
Most recently taken up by
- oivanfelipe/claude-skillstheir own version, first seen Nov 8, 2026
- Littlpinguin/marketing-cockpit-templatetheir own version, first seen Nov 3, 2026
- MoizIbnYousaf/marketing-clitheir own version, first seen Nov 1, 2026
- fliqrlabs/instagram-creator-skillstheir own version, first seen Nov 1, 2026
- Ken-Technology/cold-email-skillstheir own version, first seen Oct 27, 2026
- mcdenil-skills/AutoMontage-Agenttheir own version, first seen Oct 25, 2026
Used with
Projects with it also use warm-outreach and newsletter.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
zacker-techSkillwarm-outreach
Get first customers from your network using the Compliment-Bridge-Ask framework
Also in 3 projects that use this
anshul-garg27Skillnewsletter
Create engaging email newsletters with subject lines, sections, and CTAs for Substack, Beehiiv, ConvertKit, or plain email
Also in 4 projects that use this
Other versions15 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 15
- OpenClaudia/openclaudia-skills★ 731same name
- zacker-tech/hormozi-skills★ 36same name
- MoizIbnYousaf/marketing-cli★ 33same name
- sanky369/vibe-building-skills★ 30same name
- robertbstillwell/marketing-skills★ 26same name
- crealwork/ai-marketing-kit★ 18same name
- duncan-buildroom/profit-room-skills★ 18same name
- Littlpinguin/marketing-cockpit-template★ 9same name
- mcdenil-skills/AutoMontage-Agent★ 9same name
- fliqrlabs/instagram-creator-skills★ 5same name
5 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ab-testSkill
- ad-copySkill
- campaign-briefSkill
- competitor-analysisSkill
- content-marketingSkill
- email-sequenceSkill
- icp-personaSkill
- landing-pageSkill
- marketing-analyticsSkill
- positioningSkill
- seo-briefSkill
- social-adsSkill
- subject-linesSkill
- value-propSkill
The file
Files
lead-magnet
A specific, immediately useful offer the right person trades their email for - with consent done right.
Process
- Match to the persona's pain (
icp-persona): solve one specific problem fast (a checklist beats a 100-page ebook). - Pick the format: checklist, template, swipe file, mini-guide, calculator/tool, webinar, email course.
- Promise a clear outcome in the title ("the X that gets Y in Z").
- Outline the content: genuinely valuable, quick win; deliver on the promise.
- Opt-in flow: landing/opt-in copy (
landing-page), the form (minimal fields), confirmation, and a welcome sequence (email-sequence). Consent + privacy done properly (privacy-data/email-compliance).
Output
- The lead-magnet concept (format + title + outcome), a content outline, and the opt-in + delivery flow.
Guardrails
- Real value that delivers on the promise (no bait). Substantiated claims in the offer copy.
- Get consent; keep captured contacts in the ESP/CRM, not in files (
pii-guard); honor privacy law.
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