lead-magnet

A keyword CTA is only as strong as what it promises. "Comment GUIDE for my guide" gets shrugs. "Comment PRICE for the sheet that told me I was losing $30 a cake" gets hundreds. This skill designs the promise and then writes the thing itself, so the funnel has something worth sending.

Read: the creator profile (offer, audience, proof), ../instagram-playbook/safety.md.

1. Pick the format

Rule: solve one specific problem fast. A 40-page ebook loses to a 1-page checklist almost every time. People comment for a quick win.

2. Name it so people comment

Title formula: [specific result] + [specific format] + [proof or speed].

• ✗ "Baking Business Guide"
• ✓ "The Cake Pricing Sheet (finds your real cost in 2 minutes)"
• ✓ "31 DM Replies That Booked My Calls"

The keyword is one word from the title: PRICE, REPLIES, PLAN.

3. Write it

Write the whole thing, not an outline, in the creator's voice:

• Page 1: title, a one-line promise, and who it's for. Then straight into the value. No three-paragraph intro.
• Body: numbered steps, fill-in-the-blank templates, or a table. Every line usable. Add a real example under each step, from the creator's proof bank or clearly marked {{your example}}.
• Quick win in the first 2 minutes. Put the most useful item first.
• Last page, the bridge: "Want me to do this with you? {offer} → {link}". One line, no pressure.

For calculators, give the exact column layout and the formulas (Google Sheets syntax), so the creator can build it in 10 minutes.

4. Delivery

• Where it lives: a Google Doc or Sheet, a Notion page, a Canva PDF, or a hosted page. Pick what the creator already uses. For Google Docs and Sheets: set sharing to "Anyone with the link can view", then change the end of the link from /edit to /copy. People get their own copy instead of requesting edit access.
• If they want emails or phone numbers: say so honestly in the opening DM ("I'll send it to your email so you can keep it"), and collect them with a lead-capture flow in the dashboard (the Fliqr AI connector can't build these yet). Ask for clear consent and say what it's for: "Can I email you the sheet and my weekly baking tips? You can unsubscribe anytime". Privacy laws such as the GDPR (EU/UK), CCPA (California) and India's DPDP Act require consent for a stated purpose. Never secretly gate a "free" promise.
• Test the link from a logged-out browser before the funnel goes live.

Output

LEAD MAGNET  ·  checklist  ·  for {who}  ·  bridges to {offer}
TITLE        "{title}"
KEYWORD      {WORD}  (+ variants)
PROMISE LINE "Comment {WORD} and I'll DM you {title}"   (for caption + reel CTA)

--- CONTENT ---
{the full thing}

DELIVERY     {format + where + sharing setting}
NEXT         comment-to-dm with keyword {WORD} → this link

Run the copy through python3 ../polish/scripts/polish.py magnet.txt --mode caption (python on Windows). Ignore the fold and hashtag checks for this.

Never

• Never promise something the magnet doesn't contain.
• Never invent results or testimonials to make it look proven.
• Never write a regulated claim (health outcomes, income, investment returns) as a promise.

Part of Instagram Creator Skills by Fliqr AI. Live Instagram data and comment-to-DM automations come from the Fliqr AI connector (fliqr.ai).