social-ads
Skill1 starsChanged 5 months agoMITView on GitHub
Develop paid social ad concepts (Meta/LinkedIn/TikTok) - hook, creative angle, copy, and CTA - for performance, with policy-safe claims. Use when briefing or writing paid social creative.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ab-testSkill
- ad-copySkill
- campaign-briefSkill
- competitor-analysisSkill
- content-marketingSkill
- email-sequenceSkill
- icp-personaSkill
- landing-pageSkill
- lead-magnetSkill
- marketing-analyticsSkill
- positioningSkill
- seo-briefSkill
- subject-linesSkill
- value-propSkill
The file
We split this skill into the rules it gives an agent
2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈2
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 12
Test several angles, not one.
- Distinctive: line 13
Hook (first 1-3s / first line): stop the scroll with the outcome or a pattern interrupt - native, not ad-y.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
social-ads
Paid social lives or dies on the creative + the first second. Brief it for the scroll.
Process
- Angle per ad: pain, outcome, social proof, founder/story, demo, UGC-style, before/after (substantiated). Test several angles, not one.
- Hook (first 1-3s / first line): stop the scroll with the outcome or a pattern interrupt - native, not ad-y.
- Creative direction: what's on screen (format, captions for sound-off, motion), and the copy that pairs with it.
- CTA + destination: one action; message-match the landing page.
- Variations for testing - hand to
ab-test.
Output
- Ad concepts: per concept - angle, hook, creative direction, primary copy, CTA - plus the test plan.
Guardrails
- Substantiate claims and follow each platform's ad policy (no prohibited claims, special categories for
housing/credit/employment) -
claim-guard. - Captions/accessibility for sound-off; honest urgency; message-match the destination.
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