Content Marketing

Rules

• Keyword-driven content: every blog post targets a primary keyword — use YepAPI POST /v1/seo/keyword-research to find volume and difficulty
• CMS setup: use MDX with frontmatter (title, description, publishedAt, tags, slug) — works with Next.js, Astro, or any static site
• Editorial calendar: maintain a content-calendar.json or database table with status (draft, review, scheduled, published), publish date, author, and target keyword
• SEO checklist per post: meta title (<60 chars), meta description (<160 chars), one H1, structured headings, internal links, alt text on images
• Trend validation: use YepAPI POST /v1/seo/keyword-suggestions to find related topics and long-tail variations before committing to a content piece
• Content types: mix informational (how-to, guides), commercial (comparisons, reviews), and transactional (landing pages) — aim for 60/30/10 split
• Publish workflow: draft -> review -> scheduled -> published — use status field to track, never publish without meta tags
• RSS feed: auto-generate from published posts — include full content or summary, publish date, and canonical URL

CMS Integration Patterns

• Headless CMS (Sanity, Contentful): fetch at build time with ISR, webhook to trigger rebuild on publish
• File-based (MDX): content/blog/ directory, frontmatter schema validation at build, dynamic route [slug]
• Database-backed: posts table with status enum, slug unique index, full-text search index on title + body

Avoid

• Publishing without keyword research — content without search demand wastes effort
• Missing canonical URLs — causes duplicate content issues
• No internal linking — every post should link to 2-3 related posts
• Skipping meta descriptions — search engines will auto-generate poor ones