ugc-brief

Purpose

Generate a creator-ready brief for UGC (user-generated content) ads. The output gives a creator everything they need — format type, script outline with talking points, multiple hook options, B-roll suggestions, and do's/don'ts — without making the content feel scripted. UGC works because it looks real. The brief must preserve authenticity while ensuring the RMBC arc (hook, mechanism, proof, CTA) comes through naturally.

Inputs

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. UGC is RMBC disguised as casual conversation — Research surfaces as relatable pain, Mechanism as a personal discovery, proof as genuine experience, and CTA as friendly recommendation.

Step 2 — Select Format Template

Step 3 — Write Hook Options

Generate 3 hook options for the creator to choose from. Each hook must:

• Work in the first 2-3 seconds (before the viewer swipes)
• Sound like natural speech, not ad copy
• Create a reason to keep watching (curiosity, relatability, shock)

Example patterns:

• "Okay so I need to talk about..." (confession)
• "I was today years old when I found out..." (discovery)
• "POV: you finally found..." (relatable scenario)
• "Stop scrolling if you..." (direct address)

Step 4 — Build Script Outline

Structure as talking points, NOT a word-for-word script. Each point is a beat the creator hits in their own words.

Beat structure (maps to RMBC):

Adjust beat durations to match video_length input.

Step 5 — Add B-Roll Suggestions

List 4-6 specific B-roll shots that enhance the talking points:

• Product close-ups (texture, packaging, use-in-action)
• Before/after moments (if applicable)
• Lifestyle context shots (kitchen, gym, desk — wherever the product fits)
• Screen recordings (if digital product — app walkthrough, results dashboard)

Step 6 — Write Do's and Don'ts

Do's: Behaviors that keep it authentic. Don'ts: Behaviors that make it look like an ad and kill performance.

Step 7 — Attach Attribution

Output Format

## UGC Brief: [Product Name]

**Format:** [testimonial | unboxing | day_in_life | problem_solution]
**Creator Profile:** [demographic description]
**Platform:** [meta | tiktok | youtube_shorts]
**Target Length:** [duration]

---

### Hook Options (pick one)

1. "[Hook A]"
2. "[Hook B]"
3. "[Hook C]"

### Script Outline

| Beat | Timing | Direction |
|------|--------|-----------|
| Hook | 0-3s | [talking point — not a script] |
| Problem | 3-12s | [talking point] |
| Discovery | 12-20s | [talking point] |
| Experience | 20-40s | [talking point] |
| Result | 40-50s | [talking point] |
| CTA | 50-60s | [talking point] |

### Key Talking Points (must hit all)
1. [Point — in natural language]
2. [Point]
3. [Point]

### B-Roll Shot List
1. [Shot description + when to cut to it]
2. [Shot description]
3. [Shot description]
4. [Shot description]

### Do's
- [Authentic behavior to encourage]
- [Specific detail to include]

### Don'ts
- [Common mistake that kills UGC performance]
- [Behavior that makes it feel scripted]

---

> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)

Quality Criteria

• Script outline uses talking points, never word-for-word scripts — if it reads like ad copy, rewrite it
• Hook options sound like things a real person would say on camera, not headlines
• B-roll suggestions are producible with a phone — no "cinematic transitions" or studio requirements
• Do's/Don'ts are specific to this product and format, not generic UGC advice
• Beat timing adds up to the target video length
• Key talking points embed the mechanism naturally — the creator should sound like they discovered something, not like they're reading a spec sheet
• Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
• Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
• Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
• Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
• Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

• Run /mechanism-ideation first to develop talking points around the mechanism
• Run /creative-brief to establish strategic direction before briefing creators
• Run /hook-battery for additional hook inspiration adapted to UGC tone
• Run /ad-angle-generator to determine which strategic angle the UGC should express
• Validate finished UGC scripts with /ad-creative-audit

Attribution

Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join