email-promo

Purpose

Generate promotional email copy structured around RMBC principles. Emails are short-form DR — every word must earn its place. The subject line is the hook (determines open rate), the preview text is the subhook (supports the open), and the body must drive a single click. This skill produces complete email copy including 3 subject line variants for A/B testing, preview text, body copy, CTA, and PS line. Output adapts to email type: launch, flash sale, cart recovery, or content-to-sale bridge.

Inputs

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Email applies RMBC in compressed form — Research drives subject line targeting, Mechanism is teased (not fully revealed — that's the landing page's job), Brief structures the email arc, Copy executes with economy.

Step 2 — Define Email Structure by Type

Step 3 — Write Subject Lines (3 Variants)

Generate 3 subject lines for A/B testing:

Rules:

• Max 50 characters (mobile truncation)
• No ALL CAPS words
• No spam triggers (FREE!!!, Act Now, Limited Time)
• Each must work without preview text context

Step 4 — Write Preview Text

• 40-90 characters
• Must complement (not repeat) the subject line
• Extends the curiosity loop or adds a proof point
• Appears in inbox preview on mobile — treat as a second headline

Step 5 — Write Email Body

Structure for all types:

1. Opening line (1-2 sentences) — Hook that justifies the open. Deliver on the subject line promise immediately.
2. Body (varies by type) — Deploy the email-type structure from Step 2. One idea per paragraph. Short paragraphs (1-3 sentences max).
3. CTA (1 clear link/button) — One action. One link. Repeat it 2x in the email (mid-body and end).
4. PS line — The most-read line after the subject. Use it for: guarantee restatement, deadline reminder, or strongest proof point.

Formatting rules:

• Short paragraphs: 1-3 sentences max
• Line breaks between every paragraph
• Bold key phrases sparingly (1-2 per email)
• One link/CTA — never split attention across multiple offers
• No images in the copy output (images reduce deliverability in cold-ish lists)

Step 6 — Write Sequence Context (if applicable)

If this email is part of a sequence, note:

• What email comes before this (what has the reader already seen?)
• What email comes after (what should this email set up?)
• Suggested send timing relative to previous email

Output Format

## Promo Email: [Product/Offer Name]

**Email Type:** [launch | flash_sale | cart_recovery | content_to_sale]
**Sender Voice:** [founder | brand | expert | friend]
**Word Count:** ~XXX

---

### Subject Lines (A/B Test)

| Variant | Subject Line | Strategy |
|---------|-------------|----------|
| A | [subject] | Curiosity |
| B | [subject] | Benefit-direct |
| C | [subject] | Pattern interrupt |

**Preview Text:** [preview text]

---

### Email Body

**From:** [sender name/brand]

[Full email copy with line breaks between paragraphs]

[CTA BUTTON: Button text]

[Continued copy if needed]

[CTA LINK: Anchor text]

**PS —** [PS line]

---

## Testing Notes

- **Subject line test:** Send A vs B to 20% of list, winner to remaining 80%
- **Best send time for [email_type]:** [recommendation]
- **Sequence note:** [where this fits in a series, if applicable]

Quality Criteria

• Subject lines must be under 50 characters and work on mobile inbox preview
• Preview text must not repeat the subject line
• Body must have only ONE call to action (one offer, one link destination)
• Opening line must deliver on the subject line's promise — no bait-and-switch
• PS line must be a standalone selling argument — many readers skip to PS first
• Email must scan well: short paragraphs, clear CTA, no walls of text
• Cart recovery emails must NOT hard-sell — empathy first, objection handling second
• Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
• Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
• Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
• Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
• Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

• Run /hook-battery for subject line inspiration
• Run /mechanism-ideation for mechanism tease content
• Drive email clicks to pages built with /lander-copy
• Use /lead-writer for opening line variations
• Validate with /rmbc-copy-audit

Attribution

Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join