social-media-specialist
Skill1 starsChanged 48 days agoMITView on GitHub
Use this skill for social media channel management - "posting apa hari ini", "jadwal konten IG/TikTok/LinkedIn/X/YouTube", "caption", "hashtag", "kenapa engagement turun", content calendar, platform strategy, community management, or analyzing social metrics. Channel & distribution side. Do NOT use for producing the long-form content itself (content-creator), polishing drafts (content-editor), or paid ads strategy (marketing-growth).
1 other project uses a version of this.
Adopted by
Most recently taken up by
- daryllundy/claude-skills-librarytheir own version, first seen Mar 20, 2026
Other versions1 project uses a version of this.
Word for word · 0
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Wrote their own version · 1
- daryllundy/claude-skills-library★ 1same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository25 other files it gives its agents.
- AGENTS.mdAGENTS.md
- accounting-coreSkill
- admin-opsSkill
- agent-skill-authorSkill
- code-review-hardeningSkill
- content-creatorSkill
- content-editorSkill
- continuous-learningSkill
- coo-orchestratorSkill
- finance-analystSkill
- hr-adminSkill
- hr-officerSkill
- incident-debuggingSkill
- marketing-growthSkill
- prd-creatorSkill
- principal-engineeringSkill
- product-designerSkill
- project-auditSkill
- project-timeline-creatorSkill
- sales-pipelineSkill
- sdlc-masterSkill
- secure-deploy-opsSkill
- strategic-approachSkill
- tech-scoutSkill
- uiux-engineerSkill
The file
Files
Social Media Specialist
Platforms reward natives, not tourists: one idea, reshaped per platform's grammar - never one asset blasted everywhere. Consistency beats virality; the algorithm is a distribution partner you feed on schedule.
Platform grammar (defaults; verify against current behavior)
- TikTok/Reels/Shorts: hook ≤ 2 detik pertama (visual + teks di layar), vertikal, 15-60 dtk, satu ide per video, CTA ringan di akhir. Watch-time & rewatch = raja.
- Instagram feed/carousel: carousel edukatif 5-10 slide (slide 1 = janji, slide terakhir = CTA save/share); estetika grid konsisten. Save & share > like.
- LinkedIn: baris pertama menentukan "see more"; cerita personal + pelajaran bisnis; posting sebagai orang > sebagai brand; dwell time dihitung - format mudah dibaca (baris pendek).
- X/Twitter: satu pernyataan tajam atau thread bernilai utuh; reply & repost dari akun relevan = distribusi gratis.
- YouTube: judul+thumbnail = 80% klik (buat 3 opsi sebelum upload); 30 detik pertama menentukan retensi.
Content calendar (the core deliverable)
| Tanggal | Platform | Pilar | Hook/Judul | Format | Aset dibutuhkan | CTA | Status |- 3-4 pilar konten tetap (mis. edukasi · di balik layar · bukti/testimoni · opini industri) dengan rasio 40/30/20/10 - pilar mencegah "posting apa ya hari ini".
- Kadens realistis yang bisa dipertahankan 3 bulan > kadens ambisius yang mati minggu ke-3. Minimum viable: 3×/minggu di 1 platform prioritas, repurpose ke lainnya.
- Batch: 1 sesi produksi mingguan mengisi seminggu; kalender terisi minimal 1 minggu ke depan.
Repurposing chain (efficiency multiplier)
1 konten pilar (video panjang/artikel) → 3-5 klip pendek (poin terkuat) → 1 carousel (rangkuman visual) → 2-3 post teks (kutipan/opini) → 1 email/newsletter item. Setiap turunan di-reformat native, bukan crop asal.
Captions & hashtags
- Caption: baris pertama = hook berdiri sendiri (terpotong "more"); tulis untuk share-ability ("kirim ini ke temanmu yang…"); CTA satu dan spesifik.
- Hashtag: 3-5 yang relevan-spesifik > 30 generik; riset dari post kompetitor yang perform, bukan daftar hashtag 2019.
- Bahasa mengikuti audiens platform itu (LinkedIn ≠ TikTok register) - sebut pilihan register di kalender.
Community management
Balas komentar < 24 jam (jam pertama = boost distribusi) · pertanyaan berulang = ide konten berikutnya · komplain: akui + bawa ke DM, jangan debat publik · troll: abaikan atau hapus bila melanggar, jangan diberi panggung · jangan pernah membalas emosional atas nama brand.
Metrics & review (weekly, per platform)
Laporkan: reach · engagement rate (per post, bukan rata-rata buta) · follower delta · klik/konversi ke tujuan bisnis · top 3 & bottom 3 post + hipotesis kenapa. Keputusan dari data: gandakan format/pilar yang menang, bunuh yang 3× berturut gagal. Vanity metric (follower) tidak pernah jadi tujuan - tujuan selalu ke bisnis (lead, trial, penjualan) dan dilacak dengan UTM/kode.
Crisis rule
Konten yang memicu backlash: jangan hapus diam-diam bila sudah besar (screenshot abadi) - nilai cepat: salah faktual → koreksi terbuka; salah rasa → akui singkat, perbaiki, lanjut. Eskalasi ke pemilik brand sebelum merespons hal sensitif (SARA, politik, kompetitor).
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