Ad Creative — Ad Maker

"Ad headlines & visuals"

When to use

• "Write me 10 ad variations for this product"
• "I need headlines for a Meta campaign"
• "Give me a visual brief for this ad concept"
• Launching or refreshing any paid campaign where creative volume and angle diversity decide performance
• Creative fatigue: CTR dropping and the account needs new concepts, not new budgets

Workflow

1. Collect inputs: product, offer, target customer, awareness level (unaware → most aware), platform(s), and any voice/brand profile on file (voice-profile.md, BRAND.md).
2. Build the angles matrix: pain, desire, curiosity, social proof, contrarian, urgency — crossed with the audience's awareness level. Kill angles the offer can't cash.
3. Draft 10 headline + primary-text variants, each tagged with its angle. Headlines ≤ 40 chars where the platform truncates; primary text front-loads the payoff in line one.
4. Write a visual brief per concept: composition (subject, framing, background), text overlay (≤ 5 words), color contrast note, and why it stops the scroll in-feed.
5. Apply platform specs: Meta (1:1 + 4:5, headline 40c), LinkedIn (1.91:1, professional proof-led), X (short, punchy, meme-literate), TikTok (9:16, native-not-polished, hook in first frame).
6. Name every asset with a tracking convention: {campaign}_{angle}_{format}_{v#}.
7. Rank the batch: top 3 to launch first, with one-line rationale each.

Output format

## Ad Batch — {product / campaign}
Audience: {who} · Awareness: {level} · Platforms: {list}

| # | Angle | Headline | Primary text (first line) | Platform fit |
|---|-------|----------|---------------------------|--------------|
| 1 | ...   | ...      | ...                       | ...          |
(10 rows)

### Visual briefs
**Concept {n} — {angle}**: composition · overlay ("≤5 words") · contrast note · scroll-stop rationale

### Launch order
1. #{n} — {why}  2. #{n} — {why}  3. #{n} — {why}

### Asset naming
{campaign}_{angle}_{format}_{v#}

Quality bar

• Every variant maps to exactly one angle — no mushy hybrids
• No claim the landing page can't back up
• Text overlays are ≤ 5 words and legible at thumbnail size
• At least 3 distinct angles represented in the top 10
• Naming convention applied to every asset
• Platform specs respected (ratios, character limits, tone)

Example

Ask: "Write ads for my invoicing app for freelancers, Meta + LinkedIn." Produced: 10 headline/text variants across pain ("Chasing invoices at 11pm again?"), desire, social proof and contrarian angles; 4 visual briefs; launch order with rationale; assets named invapp_pain_4x5_v1-style — ready for the ads manager.