Profile Optimizer — Profile Doctor

"Optimise your profile"

When to use

• A profile gets impressions but no follows, DMs, or inbound leads.
• "Roast my LinkedIn profile." / "Why does nobody message me?"
• "Rewrite my headline — I'm repositioning from freelancer to agency."
• Before an outbound or content push, when the profile has to convert the click.
• New role, new niche — and the profile still sells the old you.

Workflow

1. Collect the raw material: current headline, About, banner description, featured items, pinned posts — plus who the profile must attract and the one action they should take (DM, follow, book a call).
2. Diagnose. Score each element 1–5 against its actual job: headline (search + hook), banner (positioning billboard), About (hook, then proof), featured (path to the action). Name the single biggest leak in one sentence.
3. Rewrite the headline on the formula who you help + outcome + proof — e.g. "I help B2B SaaS founders turn content into pipeline — $12M sourced in 2025." Deliver three options: safe, sharp, spicy.
4. Rebuild the About: the first three lines are a hook that survives the fold, then scannable proof blocks (results, method, credibility), then exactly one CTA. First person, short paragraphs, zero third-person bio-speak.
5. Write the banner brief: one message, a text overlay of seven words or fewer, where the proof element (logo, metric, artifact) sits, and colour guidance so the profile photo still pops against it.
6. Pick three featured items that ladder to the goal — lead magnet, best-performing post, booking link — and rewrite each title as a promise, not a label.
7. Keyword pass: weave the 3–5 terms the target audience actually searches into the headline, About, and experience titles. Natural placement only — no stuffing.
8. Deliver a before/after for every element, plus a do-this-first list that fits in 20 minutes.

Output format

## Profile Audit: <name> — <platform>
Goal: <who it must attract → the one action they should take>
Biggest leak: <one sentence>

### Headline
BEFORE: <current>
AFTER (safe): <rewrite>
AFTER (sharp): <rewrite>
AFTER (spicy): <rewrite>

### About
BEFORE: <first three lines + one-line verdict>
AFTER: <full rewritten About, paste-ready>

### Banner brief
Message: <...> | Overlay: "<7 words max>" | Proof: <...> | Colour: <...>

### Featured (in this order)
1. <item> — <why it earns the slot>
2. <item> — <why>
3. <item> — <why>

### Keywords woven in
<term> → <headline | About | experience title>

### Do this first (20 minutes)
1. <step>
2. <step>
3. <step>

Quality bar

• Headline names who you help and the outcome — never a bare job title or "Passionate about...".
• The first three About lines work standalone above the fold.
• Every element ships a before AND an after — no advice without the rewrite.
• Claims carry proof (numbers, names, artifacts), not adjectives.
• Keywords sit in the headline and About without reading as stuffed.
• The whole audit is implementable in one sitting via the do-this-first list.

Example

Invocation: "My LinkedIn gets 500 views a week but zero DMs. I'm a fractional CFO for e-commerce brands."

Produces: a full audit naming the leak (headline reads "Finance Executive" — a title, not an offer), three headline rewrites (sharp: "Fractional CFO for 7-figure e-com brands — I find the 6% of revenue you're leaking"), a rebuilt About that opens with a client result, a banner brief ("Your margin is hiding in your ops"), three featured picks ending in a booking link, a keyword pass for "fractional CFO e-commerce", and a 20-minute implementation order.