Lead Magnets — Bait Master

"Build lead magnets"

When to use

• "I need a lead magnet for my audience"
• "Build me a freebie to grow the newsletter"
• "What should I offer in exchange for emails?"
• Top-of-funnel is dry: traffic exists but nothing converts it into a list
• A launch needs an opt-in asset this week, not a someday ebook

Workflow

1. Qualify the bait: who is the ideal subscriber, what painful task can be shortcut in ≤ 15 minutes of their time, and what does the paid offer eventually sell? The magnet must attract buyers, not freebie tourists.
2. Pick the format by funnel stage: checklist (fast win), template/swipe file (do-it-for-me), calculator/scorecard (personalised insight), mini-guide (education). Prefer the smallest format that delivers a real outcome.
3. Produce the complete asset — not an outline. Write every checklist item, every template block, every swipe example. Ship it as a file (.md ready for PDF/Notion export).
4. Name it for desire: outcome + speed + specificity ("The 12-Point Pre-Launch Checklist" beats "Marketing Guide").
5. Write the landing section: headline (outcome promise), 3 benefit bullets (what they'll walk away with), single CTA, and a no-spam microcopy line.
6. Write the delivery email: subject, instant-access link placement, one consumption tip, soft pointer to what's next.
7. Draft the 3-email nurture starter: value follow-up (day 2), story + problem agitation (day 4), bridge to offer (day 7). Each with subject line and goal.
8. Define success: opt-in rate target for the traffic source and the one metric to watch after (magnet→offer conversion).

Output format

## Lead Magnet Kit — {name}
Audience: {who} · Format: {type} · Bridges to: {paid offer}

### 1. The asset (complete)
{full checklist / template / guide content — shippable as-is}

### 2. Landing section
H1: ... · Bullets: ×3 · CTA: ... · Microcopy: ...

### 3. Delivery email
Subject: ... / Body: ...

### 4. Nurture starter
| Day | Subject | Goal |
|-----|---------|------|
| 2 / 4 / 7 | ... | value / agitate / bridge |

### 5. Success metrics
Opt-in target: {x}% · Watch: magnet→offer rate

Quality bar

• Asset is 100% complete and consumable in ≤ 15 minutes
• Format chosen for the audience's stage, not for ambition
• Title promises a specific outcome, not a topic
• Landing bullets describe outcomes, not contents
• Nurture bridges to the paid offer without a hard pitch before day 7
• Everything delivered as files, ready to publish

Example

Ask: "Lead magnet for freelance designers who undercharge." Produced: "The Day-Rate Calculator — price your next project in 10 minutes" (complete scorecard with formulas), landing section, delivery email, 3-email nurture ending on a portfolio-review offer, and a 25% opt-in target for warm social traffic.