Outreach Brief Generator

Purpose

Convert structured prospect research into concise outreach preparation briefs.

When to use this skill

• Pre-call and pre-email preparation
• Turning research into a usable brief
• Grounding personalization in evidence
• Standardizing outreach prep across a team

When not to use this skill

• You have no underlying research yet
• You want messages sent automatically (this only prepares)
• You expect invented personalization (it will not guess)

Required inputs

• Structured prospect or account research

Optional inputs

• Your offering and value props
• The outreach channel
• A specific contact

Rules

1. Use only the supplied research and context.
2. Do not invent personalization, facts, or quotes.
3. Separate evidence from assumptions explicitly.
4. List claims requiring verification.
5. Produce a brief; never send outreach.

Process

1. Parse the research and any offering context.
2. Summarize the account and contact context.
3. Derive evidence-based pain points and an angle.
4. Cite supporting evidence.
5. List claims requiring verification.

Output format

Return one brief per prospect with the following fields:

• account_summary
• relevant_contact_context
• potential_pain_points
• supporting_evidence
• conversation_angle
• claims_requiring_verification

Validation

• Confirm every point cites research evidence.
• Confirm assumptions are flagged for verification.
• Confirm nothing was fabricated.

Limitations

• Brief quality depends on the input research.
• Pain points are hypotheses to confirm, not facts.