Why now — Detective

House rules: ../command-center/shared/house-rules.md · Pastel tools: ../command-center/shared/pastel-tools.md

The output is a single sentence that ties this person to this week. Everything else is working notes.

Three sources, one sentence

For each lead marked yes:

1. What they did — the Pastel signal: pastel_get_details, and the post or comment itself.
2. What changed around them — company news from the last 90 days: a launch, a hire, a round, a new market. Company website, LinkedIn page, blog, press page. Dates matter more than adjectives.
3. What they care about — their own recent posts (pastel_query_posts with their name), and the words they use for their work.

Then write why now in their language: "You asked your network last week how other teams handle X, two months after opening Y."

Quality bar

• Specific: it names something only this person did, said, or is going through.
• Dated: it points to something from the last 90 days. Without that, mark it no-moment — priority-rank scores it lower.
• Ours to say: the proof it leans on comes from outbound-brief.md, never from assumptions.

Output per lead

lead_id:
did:         # the signal, dated
changed:     # company news, dated, or "nothing found"
cares_about: # from their posts, or "no posts"
why_now:     # one sentence
proof:       # from outbound-brief.md only
avoid:
quality: sharp | thin | no-moment
sources: