Post studio — Storyteller

House rules: ../command-center/shared/house-rules.md · Pastel tools: ../command-center/shared/pastel-tools.md

Outbound reaches people one by one; a good post brings them to you. Every person who comments or reacts becomes a lead with a signal attached.

Steps

1. Find what the market is talking about: pastel_aggregate_posts(group_by="intent_tag", range="30d") and pastel_recommend_best_posts show the themes and questions buyers engage with right now. Add competitor-watch findings if available.
2. Pick one idea per post, from one of these angles:
   • a number from the user's own work ("we reviewed 200 onboarding calls…");
   • a strong opinion the audience half-agrees with;
   • a teardown of how something is done badly, and what works instead;
   • a giveaway — a template, checklist, or resource offered to people who comment. Only offer what the user can actually deliver.
3. Write it:
   • the first two lines must work on their own (that's all LinkedIn shows before "…see more");
   • short paragraphs, one idea;
   • end with a question or a clear call to comment;
   • 120–250 words; no hashtag wall (three at most).
4. Run human-voice, then give two opening lines to choose from.
5. After publishing (2–5 days later): find the post with pastel_query_posts and pull the engagers with pastel_leads_for_post. Hand them to fit-check with the signal "engaged with our post on [date]". For a giveaway post, list who asked for it so the user can send it.

The user publishes the post themselves; this skill never posts on their behalf.

Output

# Post — [topic]

Opening A:
> …
Opening B:
> …

Post:
> …

Why this will get the right people talking: [one line]
After publishing: run post-studio again with "who engaged" in 2–5 days.