Market map — Cartographer

House rules: ../command-center/shared/house-rules.md · Pastel tools: ../command-center/shared/pastel-tools.md

Pastel's agents only bring back what they're told to watch. A market map is that instruction: which accounts, which people, which moments, which sources.

Steps

1. See what exists. outbound-brief.md, pastel_get_workspace_context, pastel_list_icp_definitions, pastel_list_agents(include_stats=true), plus pastel_aggregate_leads by industry and by company_size to see where leads already cluster. Read the latest what-works report if there is one.
2. Draw up to three segments, each written as one sentence a salesperson could repeat: "Series A–B SaaS in France, 20–150 people, selling to mid-market." Name the most promising one first and say why.
3. For each segment, three recognisers:
   • the account — sector, headcount, country, how they make money;
   • the person — the role that feels the pain, and whether they can sign;
   • the moment — what they do in public right before they buy (ask their network for a tool, react to a competitor's launch, post about the problem, open a role in the team we'd equip).
4. Exclusions: the off-limits list from the brief, plus any segment what-works shows produced no hot replies over at least 50 people.
5. Compare with Pastel: which segments already have an agent, which agents produce leads (stats), which drift outside the map.
6. Write the Pastel changes — create_icp_definition, update_icp_definition, create_agent, update_agent — each with its exact params and a one-line reason. After approval, request them and confirm with pastel_list_agents.

Output

# Market map — [date]

Segment 1 (start here): [one sentence]
  Account:
  Person:
  Moment:
Segment 2 / 3: …

Exclusions:
Pastel changes: action · params · reason
First batch: how many leads, which segment, which moment
Open questions: