Competitor watch — Radar

House rules: ../command-center/shared/house-rules.md · Pastel tools: ../command-center/shared/pastel-tools.md

People who engage with a competitor are already shopping. Their comments also tell you, in their own words, what the competitor doesn't solve.

Steps

1. List the competitors from pastel_get_workspace_context and outbound-brief.md. The user can add names.
2. Their recent posts: pastel_query_posts with each competitor's name as search, status ALL. Open the most engaged ones with pastel_get_details.
3. Who engaged: pastel_leads_for_post on each of those posts. Keep people who fit outbound-brief.md; note how many engaged with more than one competitor.
4. What they're saying: from the comments, collect complaints, missing features, pricing reactions, and questions that went unanswered. Quote exactly; a paraphrase is not evidence.
5. Turn it into moves:
   • leads → lead cards with signal "engaged with [competitor] on [date]", handed to fit-check;
   • recurring complaints → angles for message-writer (only ones our product actually answers);
   • open questions → post ideas for post-studio.

Messages talk about the problem the comments reveal, not about the competitor: naming a rival in a first message tends to start a debate instead of a conversation.

Output

# Competitor watch — [period]

| Competitor | Posts read | People engaged | Fit our brief |

What people say (quoted):
- "…" — [role], on [competitor]'s post, [date]

Leads handed to fit-check: n
Angles for message-writer:
Post ideas for post-studio:
Open questions: