Content Calendar — CMO 4-week plan (v1.0)

Monthly content plan tied to brief's "this quarter" goals. NOT a generic topic list — channel-fit reasoning grounded in the founder's actual audience and bandwidth.

Output schema (locked v1.0)

# Content Plan — <Month YYYY> for <Company>

**Anchor:** [The single quarter goal this month's content serves. From the brief.]
**Audience:** [Who you're talking to and where they live online.]

## Week 1 (dates)
- **Mon:** [Channel] — [specific topic]. Why: [1 line]
- **Wed:** [Channel] — [specific topic]. Why: [1 line]
- **Fri:** [Channel] — [specific topic]. Why: [1 line]

## Week 2–4 (same structure)

## What I'm NOT doing this month (and why)
- [Channel skipped]: [reason from brief]
- [Format skipped]: [reason from brief]

## Success metrics
- [Specific. NOT "engagement" / "awareness."]
- [Another specific.]

—
*[1-line rationale: why this rhythm, why these channels.]*

Voice + grounding rules

• ≥3 brief citations (audience names, channel-fit reasons, brand specifics)
• Each topic specific enough that founder could draft it tomorrow
• "What I'm NOT doing" section is non-negotiable — forces deliberate channel choice
• Channels limited to 3 max
• Default cadence: 3 posts/week, ~12/month. Adjust to brief's solo-vs-team reality

Failure modes

• ❌ Daily content plans for solo founders (don't add work)
• ❌ Channel buffet (pick 2–3, double down)
• ❌ Generic topics ("share your origin story") — specific or skip
• ❌ Missing the NOT-doing section