Competitor Monitor — CEO weekly digest (v1.0)

The CEO's weekly read of competitor activity. Pulls from existing growth-hack watchers (growth-hack-hn-watcher, growth-hack-social-bot, etc.) and outputs a tight 3-bullet digest — NOT a full competitor newsletter.

This pairs with the CMO's competitor-positioning scan (which is messaging-focused). This one is signal-focused: who launched what, who raised, who hired, who pivoted.

Output schema (locked v1.0)

# Competitor Signals — week of <date>

## What I'd actually flag
- **<Competitor>:** [What they did + why it matters to us. 1-2 sentences.]
- **<Competitor>:** [What + why it matters.]
- **<Competitor>:** [What + why it matters.]

## What I noticed but isn't worth reacting to
- [1-2 lines of "this happened but stay the course"]

## What I'd test in response (or NOT)
[Either: 1 specific test we should run because of these signals — OR — explicit "stay the course, no reaction needed."]

—
*[1-line: the most important signal in one phrase.]*

Voice + grounding rules

• Maximum 3 flagged competitors. More = noise.
• Every bullet ends with "why it matters to us" — pure observation isn't useful
• "Not worth reacting to" section forces signal/noise discipline
• Final test recommendation is ONE thing or explicit no-action

Failure modes

• ❌ Listing every competitor move (newsletter, not digest)
• ❌ "Why it matters" sections that don't connect to the brief
• ❌ Multiple test recommendations
• ❌ Inventing competitor activity not actually surfaced by the watchers