customer-research
Skill0 starsChanged 3 months agoMITView on GitHub
Answer questions about what customers actually think, need, ask for, or complain about — by searching real customer evidence in Evermuse and returning a quote-rich, source-linked brief. Use when the user asks 'what do customers think about X', 'have customers asked for Y', 'what are the biggest pain points', 'who mentioned Z', 'why are users churning', or wants voice-of-customer / user-research / feedback synthesis. Trigger terms: what do customers think, customer feedback, user research, voice of customer, pain points, what are customers saying, have customers asked for.
66 other projects use a version of this.
Adopted by
Most recently taken up by
- nisarth/claude-skills-storetheir own version, first seen Nov 8, 2026
- alpit-patel/seo-aeo-geo-kittheir own version, first seen Nov 8, 2026
- xuweizhengo/skills-hubtheir own version, first seen Nov 1, 2026
- salacoste/daytona-seo-notchtheir own version, first seen Nov 1, 2026
- vijaysuperpositionist/skillstheir own version, first seen Nov 1, 2026
- GAPZ787/claude-skillstheir own version, first seen Nov 1, 2026
Used with
Projects with it also use popups, free-tools and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillpopups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 23 projects that use this
CesarjoquinSkillfree-tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Also in 24 projects that use this
coreyhaines31Skillmarketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
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ukunal91appSkillcommunity-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel.
Also in 36 projects that use this
timruebenachSkillcompetitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
Also in 27 projects that use this
- +7 more from Cesarjoquin
Other versions66 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 66
- coreyhaines31/marketingskills★ 59ksame name
- anthropics/knowledge-work-plugins★ 35ksame name
- Nexus-JPF/note-companion★ 874same name
- vercel-labs/marketing-team-eve-template★ 459same name
- Cesarjoquin/Marketing-Skills★ 190same name
- hyperfx-ai/marketing-skills★ 112same name
- LOGIN-TB/claude-skills★ 82same name
- open-fox/agents★ 55same name
- Infinite-Labs-AI/infinite-skills★ 43same name
- rainday/smart-blog-skills★ 35same name
56 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository44 other files it gives its agents.
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The file
We split this skill into the rules it gives an agent
3 rules. 0 are common, 1 is distinctive, and 2 are very specific to this project.
0
Common
Most of the 59 edited versions we read keep these.
1
Distinctive
This author's own choices. Worth a look.
2
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 32
Required — one parallel batch of searches: Verify the product (Rule 1), then fire in a single parallel batch:
- Very specific: line 44
When you cite, use the inline linked-number badge per ${CLAUDE_PLUGIN_ROOT}/skills/using-evermuse/references/citations.md — 1.
- Very specific: line 64
If searches come back sparse, say so — "only 2 mentions, both from one account" — rather than dressing a weak signal as a trend.
“Common” is measured: kept by at least 6 in 10 of the 59 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Customer Research (voice-of-customer synthesis)
The everyday workhorse: someone asks a question about customers and gets back not a plausible guess but a quote-rich, sourced brief drawn from real conversations. This is the skill that most visibly changes the agent's behavior after Evermuse is installed — so lean into the evidence.
Step 0 — Relevance & availability
Confirm it's a customer question and Evermuse is connected. If not connected, say so plainly and tell the user to authorize the MCP — don't answer a "what do customers think" question from memory and pass it off as grounded.
Scope the question
Pin down what's really being asked: a topic ("onboarding"), a decision it feeds ("should we build X"), a segment or time window. If a research project is clearly implied (e.g. "the audio-listeners study"), pass its project_id on your calls; otherwise stay at product scope.
Evermuse Grounding (required)
Follow ${CLAUDE_PLUGIN_ROOT}/skills/using-evermuse/SKILL.md.
Required — one parallel batch of searches. Verify the product (Rule 1), then fire in a single parallel batch:
- 3–4
evidencesearches, each worded from a different angle (limitup to 50). Evidence comes back rich and varied — expect large, useful result sets. - one
guidancesearch and onecontextsearch (limitup to 50). These are usually sparse or empty; run them anyway and note when they're thin.
Read each response's digest — it reports how many more results exist. Use judgment on whether a query is worth pulling deeper (raise limit toward the 100 max and/or page with next_offset to avoid repeats), weighing payload size, remaining context, task complexity, and the value of the data. For deep pulls, consider spawning sub-agents — instruct them to return every citation with the same metadata the tools return (url, who_said_it, meeting_name, created_at) so you can still cite.
Optional — considered use. Once grounded, reach for the other tools only when they add value: a quote-angled search for verbatim voice, read_source for a single deep dive, inline citations (references/citations.md), and add_source to save the deliverable. Sources, citations, and saving are optional — not required.
Synthesize
Cluster the evidence into themes, and for each: demand strength (mentions across distinct accounts), sentiment split, who said it and when, and the sharpest verbatim quote. Represent dissenting voices — don't flatten disagreement into a false consensus. Separate evidence (what customers said) from any context (market) you pulled; never blend them.
Deliver
When you cite, use the inline linked-number badge per ${CLAUDE_PLUGIN_ROOT}/skills/using-evermuse/references/citations.md — 1. Citations are optional, but a voice-of-customer brief is far stronger with them, so prefer them here.
A brief that leads with the answer, then themes with quote blocks and inline citations:
**Short answer:** [1–2 sentences that directly answer the question.]
### Theme 1 — [name] ([N mentions / M accounts], mostly [sentiment])
> "[verbatim quote]" — [Name], [Meeting], [Date] [`1`](URL)
[one line of interpretation]
### Theme 2 — …
**Dissent / nuance:** [minority view, cited]Save & hand off
Offer to save the brief: add_source(nature: "evidence", source_type: "document", tags: ["evermuse-plugin","research","voice-of-customer","<topic>"]). Then offer next steps: "Want a spec from this?" (/evermuse:spec), "Brainstorm solutions?" (/evermuse:brainstorm), or "Prioritize against the roadmap?"
Honesty when evidence is thin
If searches come back sparse, say so — "only 2 mentions, both from one account" — rather than dressing a weak signal as a trend. Thin evidence is itself a finding (maybe it's worth an interview: offer /evermuse:interview).
Further reading
- Research method draws on phuryn/pm-skills (MIT); grounding is Evermuse-native.
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