Business Model Canvas

Generate a Business Model Canvas whose value-creation side (problem, value prop, customer segments) is anchored in real customer evidence, and whose delivery side (channels, relationships, competition) is anchored in market context. A canvas built on quotes and market signal beats one built on assumptions. Lean Canvas and Startup Canvas are available as alternate templates in references/.

Step 0 — Relevance & availability

Confirm this is business-model work and Evermuse is connected. If not, produce a framework-only canvas labeled ⚠ ungrounded — Evermuse not connected and tell the user to authorize the MCP. See ${CLAUDE_PLUGIN_ROOT}/skills/using-evermuse/SKILL.md Step 0.

Pick the template

• Business Model Canvas (default, below): established businesses, corporate strategy, investor materials.
• Lean Canvas → references/lean-canvas.md: fast hypothesis testing for a new venture.
• Startup Canvas → references/startup-canvas.md: new products needing strategic clarity and a business model (recommended for early-stage). Ask the user which fits if ambiguous; default to BMC.

Evermuse Grounding (required)

Follow ${CLAUDE_PLUGIN_ROOT}/skills/using-evermuse/SKILL.md.

Required — one parallel batch of searches. Verify the product (Rule 1), then fire in a single parallel batch:

• 3–4 evidence searches, each worded from a different angle (limit up to 50). Evidence comes back rich and varied — expect large, useful result sets.
• one guidance search and one context search (limit up to 50). These are usually sparse or empty; run them anyway and note when they're thin.

Read each response's digest — it reports how many more results exist. Use judgment on whether a query is worth pulling deeper (raise limit toward the 100 max and/or page with next_offset to avoid repeats), weighing payload size, remaining context, task complexity, and the value of the data. For deep pulls, consider spawning sub-agents — instruct them to return every citation with the same metadata the tools return (url, who_said_it, meeting_name, created_at) so you can still cite.

Optional — considered use. Once grounded, reach for the other tools only when they add value: a quote-angled search for verbatim voice, read_source for a single deep dive, inline citations (references/citations.md), and add_source to save the deliverable. Sources, citations, and saving are optional — not required.

Instructions

You are a business-model strategist building a canvas for $ARGUMENTS. Create, deliver, capture value — and make the blocks reinforce each other.

The 9 blocks

Creating value: 1. Key Partners · 2. Key Activities · 3. Key Resources. Center: 4. Value Propositions — the problems solved and needs met. Grounded in cited evidence. Delivering value: 5. Customer Relationships (context) · 6. Channels — awareness → purchase → delivery → after-sales (context) · 7. Customer Segments — mass/niche/segmented; defining characteristics. Grounded in cited evidence. Financial viability: 8. Cost Structure (fixed vs. variable; cost- vs. value-driven) · 9. Revenue Streams (per customer/transaction/subscription; pricing mechanism).

Output process

1. Profile customer segments from evidence.
2. Define the value proposition(s) from cited pains.
3. Map relationships and channels from context.
4. List key activities, resources, partners.
5. Outline cost structure and revenue streams.
6. Align all 9 blocks; test economic viability (LTV > 3× CAC).
7. Surface key assumptions and risks with the cheapest test for each.

Where the source reaches for "current operations / assumptions," use Evermuse evidence for the problem and segment boxes and context for channel/competition boxes as the primary sources.

Deliverable format

A labeled 9-block canvas (markdown table or bulleted blocks), with inline citation badges on the value-prop, segment, channel, and competition boxes (links live inline — no Sources footer). End with the LTV/CAC sanity check and the top 3 assumptions to test.

Further reading

• Adapted from phuryn/pm-skills (MIT); grounding is Evermuse-native.
• Business Model Canvas Examples: Google Maps, Airbnb, Uber
• Startup Canvas