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zpower426zpower426/pmpowers/skills/market-research/SKILL.md

market-research

Skill0 starsChanged 7 months agoMITView on GitHub

Analyze industry trends, competitor dynamics, and potential market opportunities to provide macro support for product decisions.

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SKILL.md

Market Research: Macro Research and Competitive Intelligence

Understand the battlefield to win the fight.

Checklist

  1. Define Market Boundary — In which segment are we competing? What are the TAM, SAM, and SOM?
  2. Execute Competitive Scan — Who are the direct competitors? Who are the potential disruptors?
  3. Identify Industry Trends (Trend Spotting) — Major changes in policy, technology, social, or economic levels.
  4. Synthesize Opportunity Space — Where are the unmet gaps in the market?

Competitive Analysis Framework: Adapted Five Forces

  • Existing Competition: What is their core moat?
  • Threat of Substitutes: Can users solve the problem in a completely different way?
  • New Entrants: Which startups are trying to enter this space?
  • Bargaining Power of Suppliers/Customers: Who holds the power in the industry chain?

Delivery Standards

Research conclusions must be recorded in docs/pmpowers/discovery/market-research.md and directly linked to opportunity-mapping.

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