market-research
Skill0 starsChanged 7 months agoMITView on GitHub
Analyze industry trends, competitor dynamics, and potential market opportunities to provide macro support for product decisions.
Files
Market Research: Macro Research and Competitive Intelligence
Understand the battlefield to win the fight.
Checklist
- Define Market Boundary — In which segment are we competing? What are the TAM, SAM, and SOM?
- Execute Competitive Scan — Who are the direct competitors? Who are the potential disruptors?
- Identify Industry Trends (Trend Spotting) — Major changes in policy, technology, social, or economic levels.
- Synthesize Opportunity Space — Where are the unmet gaps in the market?
Competitive Analysis Framework: Adapted Five Forces
- Existing Competition: What is their core moat?
- Threat of Substitutes: Can users solve the problem in a completely different way?
- New Entrants: Which startups are trying to enter this space?
- Bargaining Power of Suppliers/Customers: Who holds the power in the industry chain?
Delivery Standards
Research conclusions must be recorded in docs/pmpowers/discovery/market-research.md and directly linked to opportunity-mapping.
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99 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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