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cro

Skill1 starsChanged 2 months agoMITView on GitHub

转化率优化（CRO）的方法与实践。当需要优化落地页、提升转化率、A/B 测试、漏斗分析、用户行为分析、注册流程优化、支付流程优化、表单优化、按钮文案优化、页面布局调整、用户引导、增长实验、数据驱动的设计决策时使用。

48 other projects use a version of this, 36 of them edited.

Adopted by

Most recently taken up by

Used with

Projects with it also use paywalls, popups and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • CesarjoquinSkill

    paywalls

    When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.

    Also in 15 projects that use this

  • CesarjoquinSkill

    popups

    When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

    Also in 14 projects that use this

  • coreyhaines31Skill

    marketing-council

    When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

    Also in 11 projects that use this

  • coreyhaines31Skill

    marketing-loops

    When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'weekly ads check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'run my SEO,' 'SEO operator,' 'daily SEO agent,' 'run my outbound,' 'AI SDR,' 'reply triage,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

    Also in 9 projects that use this

  • roerohanSkill

    emails

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

    Also in 16 projects that use this

  • +7 more from Cesarjoquin

The file

We split this skill into the rules it gives an agent

5 rules. 4 are common, 0 are distinctive, and 1 is very specific to this project.

  • 4

    Common

    Most of the 44 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older …

    line 19
  2. Common:

    Before providing recommendations, identify:

    line 21
  3. Common:

    signup: If the issue is in the signup process itself

    line 77
  4. Common:

    popups: If considering popups as part of the strategy

    line 78
  5. Common:

    copywriting: If the page needs a complete copy rewrite

    line 79

“Common” is measured: kept by at least 6 in 10 of the 44 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

何时触发

关键词命中即触发：转化率、落地页、A/B测试、漏斗、用户行为、注册流程、支付流程、表单、按钮文案、页面布局、用户引导、增长实验、数据驱动、转化低、跳出率高、用户不点。

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

  1. Page Type: Homepage, landing page, pricing, feature, blog, about, other
  2. Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
  3. Traffic Context: Where are visitors coming from? (organic, paid, email, social)

CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

1. Value Proposition Clarity (Highest Impact)

  • Can a visitor understand what this is and why they should care within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?

2. Headline Effectiveness

  • Does it communicate the core value proposition?

3. CTA Placement, Copy, and Hierarchy

  • Is there one clear primary action?

4. Visual Hierarchy and Scannability

  • Can someone scanning get the main message?

5. Trust Signals and Social Proof

  • Customer logos, testimonials, case study snippets

6. Objection Handling

  • FAQ sections, guarantees, comparison content

7. Friction Points

  • Too many form fields, unclear next steps, confusing navigation

Output Format

Structure your recommendations as:

  • Quick Wins (Implement Now)
  • High-Impact Changes (Prioritize)
  • Test Ideas
  • Copy Alternatives

加载 reference（按需加载）

用户说加载
落地页/首页/定价页/功能页/博客/页面结构/转化率优化references/experiments.md
表单/注册/支付/减少摩擦/字段优化/多步表单references/form.md
实验/A/B测试/测试方案/假设/变量/指标references/experiments.md

Related Skills

  • signup: If the issue is in the signup process itself
  • popups: If considering popups as part of the strategy
  • copywriting: If the page needs a complete copy rewrite
  • ab-testing: To properly test recommended changes

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