cro
Skill0 starsChanged 30 days agoMITView on GitHub
Turn more visitors into leads, applications or sales (conversion rate optimisation): calls to action, forms, trust, speed and page structure, measured with real data and without dark patterns. Use when the user asks about "conversions", "CRO", "more leads", "more applications", "the form doesn't convert", "landing page", or "A/B test".
48 other projects use a version of this.
Adopted by
Most recently taken up by
- alpit-patel/seo-aeo-geo-kittheir own version, first seen Nov 8, 2026
- pixelswithbliss/claude-skillstheir own version, first seen Nov 1, 2026
- AthenDrakomin-hub/agent-skillstheir own version, first seen Nov 1, 2026
- salacoste/daytona-seo-notchtheir own version, first seen Nov 1, 2026
- GAPZ787/claude-skillstheir own version, first seen Nov 1, 2026
- Big-LAORE/Biblioth-que-de-skillstheir own version, first seen Nov 1, 2026
Used with
Projects with it also use paywalls, popups and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillpaywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Also in 15 projects that use this
- CesarjoquinSkill
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 14 projects that use this
coreyhaines31Skillmarketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
Also in 11 projects that use this
- coreyhaines31Skill
marketing-loops
When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'weekly ads check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'run my SEO,' 'SEO operator,' 'daily SEO agent,' 'run my outbound,' 'AI SDR,' 'reply triage,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.
Also in 9 projects that use this
roerohanSkillemails
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Also in 16 projects that use this
- +7 more from Cesarjoquin
Other versions48 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 48
- coreyhaines31/marketingskills★ 59ksame name
- indranilbanerjee/digital-marketing-pro★ 934same name
- Nexus-JPF/note-companion★ 874same name
- Cesarjoquin/Marketing-Skills★ 190same name
- Yg0rAndrade/carcara-code★ 84same name
- open-fox/agents★ 55same name
- SZcalligrapher/slash-skills-subscription★ 32same name
- alebgl77/claude-inc★ 21same name
- opensite-ai/opensite-skills★ 15same name
- TommyBez/skillsboard★ 10same name
38 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository11 other files it gives its agents.
- ai-searchSkill
- content-planSkill
- internationalSkill
- launchSkill
- local-seoSkill
- measureSkill
- offsiteSkill
- plan-applySkill
- schemaSkill
- seo-auditSkill
- setupSkill
The file
We split this skill into the rules it gives an agent
2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 45 edited versions we read keep these.
2
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 26
Write findings as a list: page, problem, change, expected effect, how it will be measured.
- Distinctive: line 31
Do not call a test before it has enough conversions per variant.
“Common” is measured: kept by at least 6 in 10 of the 45 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Conversion
1. Measure first
Know the current rate per page and per step before changing anything: visits, starts, submits (the measure skill). Without a baseline no change can be judged.
2. Review each key page
| Question | Look for |
| Does the first screen say what this is, for whom, and what to do next? | one headline, one primary button, no carousel |
| Is the next step obvious everywhere? | the same primary action in the header, after each section, at the end |
| Is the form as short as it can be? | only the fields needed now; labels above fields; errors beside the field; works with autofill and on a phone |
| Is there proof? | real numbers, named clients with consent, real photos, licences, reviews from real customers |
| Does it answer the objections? | price or how pricing works, timelines, what happens after submit |
| Is it fast and stable on a phone? | Lighthouse mobile: LCP under 2.5 s, INP under 200 ms, CLS under 0.1 |
| Does every visitor get it? | contrast, keyboard, screen reader, every site language |
Write findings as a list: page, problem, change, expected effect, how it will be measured.
3. Test
- Change one thing at a time on high-traffic pages, or run an A/B test when traffic allows. Low traffic: make the change, compare four weeks before and after, say the result is indicative.
- Do not call a test before it has enough conversions per variant.
Never
- Dark patterns: fake countdowns, fake scarcity ("2 left"), pre-ticked consent, confirmshaming, hidden costs, hard-to-cancel flows.
- Invented testimonials, numbers or logos.
- Tracking before consent where the law requires consent (EU, UK).
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
No reviews yet
People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
- Partly
- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
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