Local SEO

1. Profiles

One profile per real location the public can visit or that serves an area:

• Google Business Profile: primary category as specific as it exists (for a recruiter, "Employment agency"), services, hours, photos of the real place and team, the site URL with the location page, not the home page.
• Bing Places (it can import from Google) and Apple Business Connect.
• The owner creates and verifies these. Agents prepare the content; never sign in, verify or post on the owner's behalf without their explicit yes.

2. NAP: one name, address and phone

The same business name, address and phone number on the site, every profile and every directory. Set it in findable.yaml:

business:
  name: Example Recruiting
  phones: ["+40 21 000 0000"]

findable then flags local.nap.mismatch when the JSON-LD names the business differently or lists another phone. A branch may add its place after the name ("Example Recruiting — Cluj").

3. Location pages

One page per location with: the address, a map, hours, the phone, who works there, what this office does, directions, and local proof (clients, jobs, events in that city). Mark it up as a LocalBusiness subtype (the schema skill). Never make city pages for places with no office or real service: doorway pages are a spam policy violation.

4. Reviews

• Ask every real customer for a review, with a direct link. Reply to every review, the bad ones calmly and fast.
• Never write fake reviews, buy them, offer incentives for them, or gate the ask so only happy customers get it. All of these break Google's policy and consumer-protection law (the US FTC rule on fake reviews, the EU unfair commercial practices rules).
• Never put self-written ratings in the site's JSON-LD.

5. Citations

List the business in the directories that matter in its country and industry, with the same NAP. Quality over count (see the offsite skill).