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ZoolCoderZoolCoder/findable/skills/content-plan/SKILL.md

content-plan

Skill0 starsChanged 30 days agoMITView on GitHub

Plan the pages and articles a site needs to be found: who searches, for what, which page answers each question, and in what order to write them. Covers search intent, topic clusters, internal linking, refreshing old pages and thin content. Use when the user asks for a "content plan", "content strategy", "keywords", "what should we write", "blog ideas", or a findable content.thin or links.orphan finding.

9 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

4 rules. 0 are common, 3 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 7 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Ask the owner for the audiences and what each one is trying to do.

    line 12
  2. Very specific:

    Search Console queries the site already shows for (the measure skill).

    line 14
  3. Distinctive:

    Do not invent search volumes.

    line 19
  4. Distinctive:

    Write first what is closest to revenue and where the site has the best chance: service and location pages, then the guides that support …

    line 40

“Common” is measured: kept by at least 6 in 10 of the 7 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Content plan

1. Who searches, for what

Ask the owner for the audiences and what each one is trying to do. For each audience list the questions they type, in their words and their languages. Sources, best first:

  1. Search Console queries the site already shows for (the measure skill).
  2. The questions sales and support answer every week.
  3. Google's "People also ask" and autocomplete, and the questions people ask AI assistants.
  4. Competitors' pages that rank.

Do not invent search volumes. Without data, rank by how close a query is to a sale.

2. One page per intent

Group the questions by intent and give each group one page:

IntentPage
"who does X in Y"a service or location page
"how much / how long / what do I need"a guide with the answer first
"X vs Y"a comparison with a table
a specific job, product, eventits own page with its structured data

Two pages for one intent compete with each other: merge them, redirect the weaker one.

3. Clusters and links

A hub page per topic links to every page in the cluster, and each links back and to its neighbours. findable's links.orphan lists pages nothing links to.

4. Order

Write first what is closest to revenue and where the site has the best chance: service and location pages, then the guides that support them, then news. Refresh pages that lost clicks before writing new ones.

5. Each page

The answer first, then the detail. Facts with sources. Who wrote it. A clear next step (the cro skill). A title and description that say what the page offers (findable checks them). No AI-generated filler: Google's scaled content abuse policy targets pages made to rank rather than to help.

Hand the plan to the owner as a table: page, audience, question, intent, priority, status.

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