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seo-strategy

Skill7 starsChanged 5 months agoMITView on GitHub

Define audience, business model, conversion path, topical authority, and execution capacity for an SEO strategy. Use when Codex needs to develop a high-level SEO strategy for a site.

11 other projects use a version of this.

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Projects with it also use seo-programmatic, seo-technical and 4 more.

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  • megastepSkill

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  • indranilbanerjeeSkill

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  • AnthropicSkill

    seo-audit

    Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

    Also in 3 projects that use this

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SKILL.md

SEO Strategy

Overview

Develop an SEO strategy that aligns with business goals by analyzing the audience, conversion model, competitive landscape, and execution capacity. This is a strategic skill that informs all other skills in the bundle.

Inputs

  • Business description, target audience, and goals
  • Current site performance data (GSC, GA4 if available)
  • Competitor landscape notes

Workflow

  1. Define the audience: who searches, what they need, where they are in the funnel.
  2. Map the conversion path: how organic traffic becomes revenue.
  3. Identify the site's topical authority: existing strengths and gaps.
  4. Analyze competitive landscape: who dominates, where openings exist.
  5. Assess execution capacity: team, budget, technical ability.
  6. Define strategic pillars:
    • Content strategy (what to create, update, prune)
    • Technical foundation (what to fix, what to build)
    • Authority building (earned links, PR, partnerships)
    • Measurement (KPIs, reporting cadence)
  7. Produce a phased roadmap with quarterly objectives.

Output

SEO strategy document with audience definition, conversion path, topical authority map, competitive positioning, and phased roadmap.

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