seo-strategy
Skill237 starsChanged 5 months agoMITView on GitHub
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy.
We split this skill into the rules it gives an agent
3 rules. 0 are common, 2 are distinctive, and 1 is very specific to this project.
0
Common
Most of the 10 edited versions we read keep these.
2
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 35
Principle: Don't do SEO for SEO's sake.
- Distinctive: line 64
Principle: Do SEO around product/users, not around industry/search engines.
- Very specific: line 118
Task tracking: Use templates/skills-task-progress.md to track task status.
“Common” is measured: kept by at least 6 in 10 of the 10 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Strategies: SEO
Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Strategic Context: Why SEO
| Value | Rationale |
| Traffic control | ~68% of initial web traffic from search; search aggregates most user intent |
| Growth channel | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) |
| Cost efficiency | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% |
| Long-term asset | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) |
SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.
Reference: Alignify – SEO Core Value and Challenges in AI Search Era
When to Invest in SEO
| Stage | Recommendation |
| Cold start | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) |
| Post-PMF | SEO scales; combine with paid for faster feedback; see pmf-strategy, paid-ads-strategy |
| Team | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling |
Principle: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.
AI Search Era & Channel Integration
| Challenge | Response |
| Zero-click, AI Overviews | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining |
| Algorithm volatility | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T |
| Response | Elevate SEO to search experience optimization—user-centric, not rank-centric; see generative-engine-optimization for AI visibility |
Channel integration: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site.
Workflow Order
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
Product-Led SEO
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
Products Suited for SEO
| Type | Suited because |
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
SEO Audit Approach
| Scenario | Order | Focus |
| New site | domain-selection → website-structure → Technical → On-Page → Content | Choose domain first (if needed); plan pages; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
SEO Roadmap Priorities
| Priority | Meaning | Examples |
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
Paid–Organic Alignment
SEO and PPC share the same SERP—ads, AI overviews, videos, organic links. Without alignment, you risk duplication, cannibalization, and wasted spend. Shared keyword data: Use keyword-research for both; google-ads for Search targeting. PPC conversion data can prioritize SEO keywords; organic rank 4+ may reduce need for PPC on those terms.
Reference: Backlinko – SEO and PPC: 8 Smart Ways to Align
Alternative SEO Strategies
| Strategy | When | Skill |
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
| Multi-domain brand SEO | Multiple domains; brand query control | multi-domain-brand-seo |
Output Format
- Workflow phase (where you are; what's next)
- Priority list (P0–P3 tasks)
- Skill mapping (which skill for each task)
- Recommendation (start with X; then Y)
Task tracking: Use templates/skills-task-progress.md to track task status; references this workflow.
Related Skills
- domain-selection: Initial domain choice (Brand/PMD/EMD, TLD); do before website-structure for new sites
- website-structure: Plan which pages to build; do before or alongside Technical phase
- keyword-research: Discovery; informs content-strategy, content-optimization, and google-ads
- google-ads, paid-ads-strategy: Paid–organic synergy; cold start; PPC data for SEO priority
- pmf-strategy: Validate PMF before scaling SEO; cold start uses other channels
- content-strategy: Topic clusters, pillar pages; content planning
- programmatic-seo: Template-based scale; alternative to manual content
- parasite-seo: High-authority platforms; alternative to owned-site SEO
- generative-engine-optimization: AI search visibility; complements traditional SEO
- localization-strategy: Multi-language SEO
- domain-architecture: Domain structure (subfolder/subdomain/independent); do before or with website-structure when multiple products
- rebranding-strategy: Domain change, 301 redirects; use when rebranding
- multi-domain-brand-seo: Brand search control when Hub and Spoke domains coexist
Other versions11 projects use a version of this.
Word for word · 0
None found.
Edited · 1
- guerrilla2799/marketing-skills★ 997% same
Wrote their own version · 10
- RefoundAI/lenny-skills★ 1.3ksame name
- Infinite-Labs-AI/infinite-skills★ 43same name
- sanky369/vibe-building-skills★ 30same name
- ZachArticulateV/designer-pro-and-seo★ 10same name
- marketingskills/seo★ 7same name
- datacas/seo-agent-toolkit★ 1same name
- yeer0s/ultimate-seo-collection★ 1same name
- DoddleHQ/doddle-seo-geo-skills★ 0same name
- lcrvl2/seo-skills★ 0same name
- walternate/skills★ 0same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use seo-content-brief, seo-programmatic and 3 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
01claudingSkillseo-content-brief
Generate comprehensive, SERP-driven content briefs for writers. Analyzes top-ranking competitors, identifies content gaps, specifies structure, word count, keywords, E-E-A-T requirements, AI citation readiness, and schema recommendations. Use when user says "content brief", "writing brief", "content outline", "article brief", or "create brief for".
Also in 4 projects that use this
megastepSkillseo-programmatic
Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
Also in 3 projects that use this
webrenewSkillseo-technical
Audit and improve technical SEO in Next.js apps. Use this skill for metadata, structured data, Open Graph, sitemaps, robots rules, canonical URLs, hreflang, redirects, search visibility, and crawlability.
Also in 3 projects that use this
garri333Skillseo-content
Guía completa de SEO y estructura editorial para contenido web. Usa cuando crees blog posts, landing pages o cualquier contenido web que necesite posicionamiento en buscadores.
Also in 3 projects that use this
- megastepSkill
seo-schema
Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".
Also in 3 projects that use this
In this repository30 other files it gives its agents.
- AGENTS.mdAGENTS.md
- .claude/skills/code-reviewer/AGENTS.mdAGENTS.md
- .github/skills/code-reviewer/AGENTS.mdAGENTS.md
- ai-seoSkill
- awwwards-designSkill
- code-reviewerSkill
- copywritingSkill
- create-documentationSkill
- deep-researchSkill
- documentation-writerSkill
- frontend-designSkill
- generative-engine-optimizationSkill
- keyword-researchSkill
- knowledge-baseSkill
- markdown-mdxSkill
- seo-auditSkill
- strategy-advisorSkill
- technical-writerSkill
- awwwards-designSkill
- code-reviewerSkill
- copywritingSkill
- create-documentationSkill
- deep-researchSkill
- documentation-writerSkill
- frontend-designSkill
- keyword-researchSkill
- knowledge-baseSkill
- markdown-mdxSkill
- strategy-advisorSkill
- technical-writerSkill
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