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marketingskillsmarketingskills/seo/skills/internal-link-builder/SKILL.md

internal-link-builder

Skill7 starsChanged 5 months agoMITView on GitHub

Suggest source pages, anchor text, target URLs, and rationale for internal link improvements. Use when Codex needs to strengthen topical clusters and distribute page authority through internal links.

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  1. Distinctive:

    Avoid over-optimization patterns: excessive exact-match anchors, links from unrelated pages.

    line 26

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

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Files
SKILL.md

Internal Link Builder

Overview

Analyze a set of pages to recommend internal link additions that strengthen topical clusters, distribute authority to thin content, and improve crawl efficiency.

Inputs

  • Target page URLs (pages needing more internal links)
  • Optional: site crawl or sitemap to discover link sources
  • Optional: GSC data to identify high-traffic source candidates

Workflow

  1. Identify target pages (content needing authority support, new pages, deep pages).
  2. Find candidate source pages: high-traffic pages, pillar pages, topic hub pages.
  3. For each source-to-target pair, recommend:
    • Anchor text (relevant, varied, descriptive)
    • Placement context (where in the content the link fits)
    • Rationale (topical relevance, authority flow, user journey)
  4. Avoid over-optimization patterns: excessive exact-match anchors, links from unrelated pages.
  5. Prioritize by: source page authority, topical relevance, and expected click-through.

Output

Internal link plan with source page, target URL, anchor text, placement context, and priority.

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