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marketingskillsmarketingskills/seo/skills/seo-content-brief/SKILL.md

seo-content-brief

Skill7 starsChanged 5 months agoMITView on GitHub

Create a search-intent, entity, outline, and internal-link brief for a new page. Use when Codex needs to produce a content brief optimized for SEO performance.

32 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use seo-sxo, seo-google and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • timruebenachSkill

    seo-sxo

    Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

    Also in 12 projects that use this

  • timruebenachSkill

    seo-google

    Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".

    Also in 11 projects that use this

  • indranilbanerjeeSkill

    seo-drift

    Compare two SEO exports (Search Console, two dates): gainers, losers, drift classes. \"what moved after the core update\"

    Also in 11 projects that use this

  • amirjahfar1Skill

    seo-firecrawl

    Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the DataForSEO skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this site", "map this site", "find all pages on", "get the OG tags", "get the JSON-LD", "render this JS-heavy page", or any task where raw `<head>` metadata, structured-data scripts, or post-JS DOM are the actual deliverable. Also invoked as a sub-step from other skills that need raw HTML.

    Also in 3 projects that use this

  • Teapot-AgencySkill

    seo-internal-linking

    AI-powered internal linking recommendations z brief + site map. Reads brief.json (z $seo-content-brief) + site_map.json (z $seo-site-crawler), AI-skóruje candidate URLs by semantic relevance to brief topic + secondary KWs, outputs ranked top 5-10 s anchor suggestions a reasoning. Auto-fired počas $seo-content-brief Section 7. Triggers - "navrhni internal linky pre brief XYZ", "internal linking pre <slug>", "linking suggestions pre brief". Pre site URL discovery (zdroj data) use $seo-site-crawler. Pre brief generation use $seo-content-brief.

    Also in 3 projects that use this

  • AgriciDanielSkill

    seo-agentic

    Audit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Use when the user asks whether AI agents can use or browse the site, or about llms.txt or WebMCP. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).

    Also in 3 projects that use this

  • +6 more from timruebenach

The file

We split this skill into the rules it gives an agent

2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 31 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Search the target keyword and analyze the top 5-10 organic results.

    line 19
  2. Distinctive:

    Write the brief with:

    line 28

“Common” is measured: kept by at least 6 in 10 of the 31 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

SEO Content Brief

Overview

Produce a detailed content brief for a new page targeting a specific keyword or topic. The brief covers search intent analysis, key entities, content outline, internal link suggestions, and technical SEO recommendations.

Inputs

  • Target keyword or topic
  • Optional: target URL path, target audience notes

Workflow

  1. Search the target keyword and analyze the top 5-10 organic results.
  2. Determine the dominant search intent: informational, commercial, navigational, or transactional.
  3. Analyze each top result for:
    • Content format (guide, list, comparison, tool, etc.)
    • Sections and headings used
    • Entities covered (people, places, concepts, tools)
    • Content depth (word count, media, data)
    • SERP features present
  4. Identify content gaps: what the top results miss.
  5. Write the brief with:
    • Target query and secondary keywords
    • Recommended title and meta description
    • Content outline with H2/H3 structure
    • Key entities to include
    • Internal link opportunities (from existing site content)
    • Schema type recommendation
    • Word count target and format recommendation

Output

Structured content brief ready for a writer.

Download now (ZIP)

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