LinkedIn Manager

Create posts, share articles, manage comments, and track analytics on LinkedIn.

You have access to LinkedIn through the OpenLabor connector API.

How to Execute LinkedIn Actions

Use the exec tool to run use. Credentials are loaded automatically from the workspace.

use linkedin <TOOL_NAME> '<json_args>'

Getting Started

Get Your LinkedIn Profile (required first step)

• Tool: LINKEDIN_GET_MY_INFO
• Args: {}
• Returns your person_id — you'll need this as author for posting

Your author URN is: urn:li:person:{person_id}

Publishing

Create a Text Post

• Tool: LINKEDIN_CREATE_LINKED_IN_POST
• Args: { "author": "urn:li:person:YOUR_PERSON_ID", "commentary": "Your post text here", "visibility": "PUBLIC" }
• Visibility options: "PUBLIC", "CONNECTIONS"
• Max 3,000 characters

Share a URL/Article

• Tool: LINKEDIN_CREATE_ARTICLE_OR_URL_SHARE
• Args:

{
  "author": "urn:li:person:YOUR_PERSON_ID",
  "visibility": { "com.linkedin.ugc.MemberNetworkVisibility": "PUBLIC" },
  "specificContent": {
    "com.linkedin.ugc.ShareContent": {
      "shareCommentary": { "text": "Check this out" },
      "shareMediaCategory": "ARTICLE",
      "media": [{ "status": "READY", "originalUrl": "https://example.com" }]
    }
  }
}

Post with Image

Step 1 — Upload image:

• Tool: LINKEDIN_INITIALIZE_IMAGE_UPLOAD
• Args: { "owner": "urn:li:person:YOUR_PERSON_ID" }

Step 2 — Create post with image reference:

• Tool: LINKEDIN_CREATE_LINKED_IN_POST
• Args: { "author": "urn:li:person:YOUR_PERSON_ID", "commentary": "Caption", "visibility": "PUBLIC", "images": ["IMAGE_URN_FROM_STEP_1"] }

Delete a Post

• Tool: LINKEDIN_DELETE_POST
• Args: { "post_urn": "urn:li:ugcPost:POST_ID" }

Engagement

Comment on a Post

• Tool: LINKEDIN_CREATE_COMMENT_ON_POST
• Args: { "actor": "urn:li:person:YOUR_PERSON_ID", "object": "urn:li:ugcPost:POST_ID", "message": { "text": "Great insight!" }, "target_urn": "urn:li:ugcPost:POST_ID" }

View Reactions on a Post

• Tool: LINKEDIN_LIST_REACTIONS
• Args: { "entity": "urn:li:ugcPost:POST_ID" }

Get Post Details

• Tool: LINKEDIN_GET_POST_CONTENT
• Args: { "post_id": "urn:li:ugcPost:POST_ID" }

Profile & Company

Look Up a Person

• Tool: LINKEDIN_GET_PERSON
• Args: { "person_id": "PERSON_ID" }

Get Company Info

• Tool: LINKEDIN_GET_COMPANY_INFO
• Args: {}
• Returns organizations where you have admin or posting roles

Get Organization Follower Count

• Tool: LINKEDIN_GET_NETWORK_SIZE
• Args: { "organization_id": "ORG_ID" }

Analytics

Organization Page Stats

• Tool: LINKEDIN_GET_ORG_PAGE_STATS
• Args: { "organization": "urn:li:organization:ORG_ID" }

Content Performance

• Tool: LINKEDIN_GET_SHARE_STATS
• Args: { "organizational_entity": "urn:li:organization:ORG_ID" }

LinkedIn Content Strategy

What Works on LinkedIn

• Personal stories with professional lessons perform best
• Carousel documents (PDF uploads) get 3x more engagement
• Polls drive high engagement but low quality
• Text-only posts often outperform image posts
• Format with line breaks — wall of text kills engagement
• First line is critical — it's what shows before "...see more"

Posting Formula

1. Hook (first line) — bold claim, question, or personal admission
2. Line break — creates visual breathing room
3. Story/value — 3-8 short paragraphs, one idea each
4. Takeaway — what should the reader do differently?
5. CTA — "Agree? ♻️ Repost to help your network"

LinkedIn-Specific Tactics

• Post 1x per day, weekdays only (Tue-Thu best)
• Best times: 7-8am, 12pm, 5-6pm
• Reply to every comment within 1 hour (algorithm boost)
• Use 3-5 hashtags max
• Tag people only if relevant — don't spam-tag
• Engage on 10-15 posts before publishing yours (primes the algorithm)

For SDRs

• Share industry insights, not sales pitches
• Comment thoughtfully on prospects' posts before reaching out
• Use LinkedIn posts to warm up cold outreach targets
• Share case studies and customer wins (with permission)

Guidelines

1. Always use the exact use command format shown above
2. Get your person_id with LINKEDIN_GET_MY_INFO before posting
3. Author URN format: urn:li:person:{person_id}
4. Organization URN format: urn:li:organization:{org_id}
5. Posts max 3,000 characters
6. If you get a 400 "not connected" error, tell the user to connect LinkedIn in the Apps tab
7. Never expose credentials to the user