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strategy

Skill0 starsChanged 7 months agoMITView on GitHub

Create a comprehensive digital strategy based on discovery findings and client goals. marketing-lead: Marketing strategy - Channel strategy with budget allocation % - Funnel design (AARRR framework) - Campaign themes and messaging - KPIs per channel content-lead: Content strategy - Content pillars (3-5 themes) - Content types by funnel stage - Editorial calendar framework - Distribution plan seo-lead: SEO strategy - Keyword roadmap (priority keywords by quarter) - Topic cluster plan - Technical SEO priorities - Link building approach USER…

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The file

We split this skill into the rules it gives an agent

4 rules. 0 are common, 2 are distinctive, and 2 are very specific to this project.

  • 0

    Common

    Most of the 19 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Create a comprehensive digital strategy based on discovery findings and client goals.

    line 3
  2. Distinctive:

    Read all available context: brief, discovery report, audit report (if available).

    line 8
  3. Very specific:

    If development is in scope, spawn technical-director:

    line 40
  4. Very specific:

    Write comprehensive strategy to deliverables/docs/strategy.md:

    line 49

“Common” is measured: kept by at least 6 in 10 of the 19 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

/strategy — Digital Strategy Development

Create a comprehensive digital strategy based on discovery findings and client goals.

Instructions

Phase 1: Input Review

Read all available context: brief, discovery report, audit report (if available).

Phase 2: Strategy Workshop

Use AskUserQuestion series:

  • Business model confirmation (B2B, B2C, B2B2C, marketplace)
  • Key metrics / North Star Metric
  • Channel preferences (organic, paid, social, email, partnerships)
  • Content approach (thought leadership, product-focused, educational, entertainment)
  • Budget allocation priorities

Phase 3: Strategy Development (Parallel)

Spawn agents:

marketing-lead: Marketing strategy

  • Channel strategy with budget allocation %
  • Funnel design (AARRR framework)
  • Campaign themes and messaging
  • KPIs per channel

content-lead: Content strategy

  • Content pillars (3-5 themes)
  • Content types by funnel stage
  • Editorial calendar framework
  • Distribution plan

seo-lead: SEO strategy

  • Keyword roadmap (priority keywords by quarter)
  • Topic cluster plan
  • Technical SEO priorities
  • Link building approach

Phase 4: Technical Strategy

If development is in scope, spawn technical-director:

  • Recommended tech stack with rationale
  • Architecture approach
  • Integration requirements
  • Performance and security targets

USER APPROVAL GATE — Present strategy options for each area.

Phase 5: Compilation

Write comprehensive strategy to deliverables/docs/strategy.md:

  • Executive summary
  • Marketing strategy
  • Content strategy
  • SEO strategy
  • Technical strategy (if applicable)
  • Implementation roadmap (quarters)
  • Budget allocation
  • Success metrics and reporting cadence

Suggest next: /kickoff or /sprint-plan.

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