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content-plan

Skill0 starsChanged 7 months agoMITView on GitHub

Create a content strategy with pillars, topics, and editorial calendar. USER APPROVAL GATE on pillars and approach. Include: - 4-8 pieces per month (adjust to capacity) - Mix of content types - Seasonal/trending topics - Evergreen foundation pieces Suggest /write-content to start producing content.

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The file

We split this skill into the rules it gives an agent

2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 7 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

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  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Create a content strategy with pillars, topics, and editorial calendar.

    line 3
  2. Distinctive:

    Read brief, strategy docs, brand guidelines.

    line 8

“Common” is measured: kept by at least 6 in 10 of the 7 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

/content-plan — Content Strategy & Editorial Calendar

Create a content strategy with pillars, topics, and editorial calendar.

Instructions

Phase 1: Context

Read brief, strategy docs, brand guidelines.

Phase 2: Content Strategy

Spawn content-lead to:

  • Define 3-5 content pillars (thematic areas aligned with business goals)
  • Identify content types per pillar (blog, video, social, email, case study, whitepaper)
  • Map content to buyer journey stages:
    • Awareness: educational, problem-focused
    • Consideration: solution-focused, comparisons
    • Decision: product-focused, social proof, demos
    • Retention: tips, updates, community

USER APPROVAL GATE on pillars and approach.

Phase 3: Keyword Mapping

Spawn seo-specialist to:

  • Identify primary keywords per pillar
  • Cluster related keywords
  • Map keywords to content pieces
  • Prioritize by search volume × difficulty × business relevance

Phase 4: Editorial Calendar

Create monthly calendar:

WeekTitleTypePillarKeywordChannelStatus

Include:

  • 4-8 pieces per month (adjust to capacity)
  • Mix of content types
  • Seasonal/trending topics
  • Evergreen foundation pieces

Phase 5: Save

Save to:

  • deliverables/content/content-strategy.md
  • deliverables/content/editorial-calendar.md

Suggest /write-content to start producing content.

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