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phoenixvnphoenixvn/claude-code-agency/.claude/skills/campaign/SKILL.md

campaign

Skill0 starsChanged 7 months agoMITView on GitHub

Plan and create a multi-channel marketing campaign. "Campaign goal?" - Brand Awareness / Lead Generation / Sales / Engagement / Retention "Target audience?" → describe or reference persona "Budget range?" - Under $1K / $1K-$5K / $5K-$20K / $20K+ / Not specified "Timeline?" → start and end dates "Channels?" (multiSelect) - Google Ads (Search/Display) / Meta Ads (FB/IG) / LinkedIn Ads / Email / Organic Social / Content Marketing / Influencer USER APPROVAL GATE USER APPROVAL GATE — select winning…

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SKILL.md

/campaign — Marketing Campaign

Plan and create a multi-channel marketing campaign.

Instructions

Phase 1: Campaign Brief

Use AskUserQuestion:

"Campaign goal?"

  • Brand Awareness / Lead Generation / Sales / Engagement / Retention

"Target audience?" → describe or reference persona

"Budget range?"

  • Under $1K / $1K-$5K / $5K-$20K / $20K+ / Not specified

"Timeline?" → start and end dates

"Channels?" (multiSelect)

  • Google Ads (Search/Display) / Meta Ads (FB/IG) / LinkedIn Ads / Email / Organic Social / Content Marketing / Influencer

Phase 2: Strategy

Spawn marketing-lead to:

  • Define campaign concept and core messaging
  • Design funnel: Awareness → Interest → Desire → Action
  • Allocate budget across channels
  • Set KPIs per channel (impressions, clicks, CTR, conversions, CPA, ROAS)

USER APPROVAL GATE

Phase 3: Creative (parallel)

  • copywriter: Ad copy variants — 3 headlines, 3 descriptions, 3 CTAs per channel
  • social-media-manager: Organic social content calendar for campaign period

USER APPROVAL GATE — select winning copy variants

Phase 4: Channel Setup

Based on selected channels, spawn relevant specialists:

  • ppc-specialist: Campaign structure, ad groups, targeting, bidding strategy
  • email-marketer: Email sequence, automation, segmentation
  • social-media-manager: Posting schedule, hashtag strategy, engagement plan

Phase 5: Measurement

Spawn analytics-specialist to define:

  • UTM parameter strategy
  • Conversion events to track
  • Dashboard layout
  • Reporting cadence (daily/weekly/monthly)

Phase 6: Save

Save to deliverables/marketing/campaign-[name].md. Suggest /report for performance tracking.

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