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hamzafarooqhamzafarooq/claude-code-starter/.claude/skills/customer-persona/SKILL.md

customer-persona

Skill145 starsChanged 6 months agoMITView on GitHub

Build a deep Ideal Customer Profile (ICP) document from a product description and target segment. Use when the user asks about personas, target customers, ICPs, or who their product is for.

We split this skill into the rules it gives an agent

2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈2

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Ask the user: "Describe your product and your target customer segment in 1–2 sentences."

    line 6
  2. Distinctive:

    Keep the entire document scannable.

    line 39

≈ “Common” is an estimate: at least 1 in 5 of the 308,232 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Ask the user: "Describe your product and your target customer segment in 1–2 sentences."

Then produce one ICP document:

Ideal Customer Profile: [Segment Name]

Demographics

  • Role / title:
  • Company size:
  • Industry:
  • Geography:

Day in their life Two sentences on what their workday looks like before they find your product.

Jobs to be done Three functional jobs they're trying to get done (use "when I… I want to… so I can…" format).

Pain points Three specific frustrations with how they do this today. Be concrete — avoid generic pain like "it takes too long."

What triggers the search The specific event that makes them start looking for a solution.

Objections Three reasons they might say no. One sentence each.

How they buy Where they discover products, who else is involved in the decision, typical sales cycle.

Quote that sounds like them One realistic verbatim quote you'd hear in a user interview.

Keep the entire document scannable. No filler. End by asking: "Want a second persona for a different segment?"

Download now (ZIP)

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