microsoft-ads
Skill15 starsChanged 36 days agoMITView on GitHub
Use for Microsoft Advertising (Bing Ads) questions: campaign, ad group, keyword and ad performance, shared budgets, quality score, change history, search term and keyword waste, and keyword ideas with volume and bid estimates. Read-only through GoMarble; changes are given as instructions for Microsoft Advertising.
1 other project uses a version of this.
Adopted by
Most recently taken up by
- windsor-ai/claude-windsor-ai-plugintheir own version, first seen Sep 24, 2026
Other versions1 project uses a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 1
- windsor-ai/claude-windsor-ai-plugin★ 1same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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- The first 60 shown.
The file
We split this skill into the rules it gives an agent
1 rule. About 0 are common, 0 are distinctive, and 1 is very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈0
Distinctive · estimate
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 27
Search terms and keywords: Q1–Q5 classification and rank vs budget pressure (google-ads-search-analysis).
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Microsoft Ads (Bing)
Analyze Microsoft Advertising through GoMarble. The connector reads Microsoft Ads; it can't change campaigns. When a change is needed, give the user the exact edit to make in Microsoft Advertising, or to import from Google Ads.
Tools
| Need | Tool |
| Accounts | bing_ads_list_accounts (start here) |
| Performance at account, campaign, ad group, keyword or ad level | bing_ads_get_performance |
| Campaigns with status, budget and bid strategy | bing_ads_list_campaigns |
| Ad groups in a campaign | bing_ads_list_ad_groups |
| Keywords in an ad group, with bids and quality score | bing_ads_list_keywords |
| Ads in an ad group (all types) | bing_ads_list_ads. A filtered zero count doesn't mean the ad group has no ads. |
| Shared budgets and which campaigns use them | bing_ads_list_budgets |
| What changed, and when | bing_ads_get_change_history |
| Keyword ideas with volume, competition and bid estimates | bing_ads_keyword_ideas (US, UK, CA, AU, FR and DE only; English, French or German) |
How to analyze
Microsoft Ads search campaigns work like Google Search, so apply the Google methodology:
- Search terms and keywords: Q1–Q5 classification and rank vs budget pressure (
google-ads-search-analysis). - Keyword research: intent first, real volume and bids only, never estimates (
google-ads-keywordplanner). - Guardrails: at most 20% per budget move, don't raise bids with wasteful terms present, and don't change bids and budget together (
google-ads-guardrails).
Microsoft-specific checks:
- Imported from Google? Many accounts are imported. Settings that don't translate (bid strategies, audiences, extensions) and stale imports are common problems.
- Quality score from
bing_ads_list_keywordsexplains high CPCs. - Search partners and syndication can drive cheap, low-quality traffic; compare partner performance where reported.
- Shared budgets mean one campaign can starve another. Check
bing_ads_list_budgetsbefore recommending budget changes.
Output
Performance against target, the specific waste and opportunities, and recommendations written as Microsoft Advertising steps (negatives to add, bids to change, budgets to move).
For cross-channel questions, use diagnose-performance or build-reports.
Does it work?
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