Launch campaigns

Turn the approved brief into a campaign setup. GoMarble assembles the whole build: hierarchy, names, budgets, schedule, targeting, exclusions, placements, ads, copy, links and tracking. The user reviews it before the account changes.

When to use

• "Launch a Meta campaign for our new bundle with these creatives."
• "Set up a Google Search campaign for these keywords."
• "Build a PMax campaign" / "Add an asset group."
• "Launch this video on TikTok."
• "Duplicate our best ad set into a new campaign with a new budget."

Before you build

1. Creative and brief. Get the creative (upload, URL, existing ad, or Drive file) and the brief. If there's no creative, ask for it first.
2. Account context. recall_memory for naming conventions, UTM rules, targets and anything the brand never does. Apply the user's naming and tracking rules across the whole build.
3. Currency. Meta: facebook_get_details_of_ad_account. Google: google_ads_get_currency. TikTok: tiktok_get_account_details. Pass currency_code on every launch call. Budgets are in account currency (50 means $50).
4. The platform's launch skill. The launch tools' descriptions ask for GoMarble's master skill via load_skill. This plugin ships the same content: read it from the plugin (meta-create-master-skill, google-ads-create-master-skill, tiktok-create-master-skill) and don't call load_skill.

Meta

Follow meta-create-master-skill, reading its references/ at each step.

• One call to facebook_propose_create_campaign_structure creates the campaign, one ad set and all its ads. The objective is Sales (OUTCOME_SALES); other objectives aren't supported through the connector.
• Needed first: facebook_list_pixels (use the only pixel, or ask which), and the Page ID plus Instagram account ID for every ad (from facebook_get_details_of_ad_account → account_structure, facebook_page_list or instagram_list_accounts).
• Targeting: facebook_search_targeting for interests, and facebook_list_custom_audiences for custom and lookalike audiences (pass both id and name).
• Catalog / dynamic product ads: facebook_list_product_catalogs, then facebook_list_product_sets.
• Uploaded creative: analyze it first with facebook_analyze_ad_creative_by_id_or_url (fastMode: true) to write fitting copy.
• Defaults: campaign and ad set active, ads paused. To turn the ads on after review, make one facebook_propose_update_ads batch (each activation needs the ad's thumbnail_url from facebook_list_ads).
• Duplicate a winner: facebook_propose_clone_campaign, facebook_propose_clone_adset or facebook_propose_clone_ad. Clones are created paused. To change a clone's text, use facebook_propose_clone_ad_creative (Meta doesn't allow editing creative text in place).

Google

Follow google-ads-create-master-skill and its references/.

• Search: one call to google_ads_propose_create_campaign_structure creates the campaign, one ad group and its RSAs, all or nothing. Campaign and ad group start enabled, ads paused. Research keywords first with google_ads_keyword_discover and google_ads_keyword_metrics (google-ads-keywordplanner); never estimate volume or CPC.
• Performance Max: google_ads_propose_create_pmax_asset_group (read google-ads-create-master-skill → references/pmax.md). Standard, non-retail PMax only. Needs 3–15 headlines, 1–5 long headlines, 2–5 descriptions, and landscape and square images. A new campaign also needs a business name and logo. Created paused.
• Assets: sitelinks, structured snippets and images with google_ads_propose_create_asset. Shared negative lists with google_ads_propose_create_negative_keyword_list.
• Images from Google Drive: google_drive_search_files finds files GoMarble can access. google_drive_prepare_media_url copies a private Drive image or video to a public GoMarble URL the ad platforms can fetch. Use it only when the user asked to use that file, and tell them it makes a public copy. google_drive_upload_from_url saves a file from a public URL into Drive, but only when the user explicitly asks. These built-in Drive tools need a Drive permission most AI app connections can't be granted yet; if one returns a 606 permission error, ask the user for a public link to the file (or to download and attach it) instead.

TikTok (beta)

Follow tiktok-create-master-skill and its references/. The order is fixed: creative, then placement (it can't change later), then account scan, then propose.

• One call to tiktok_propose_create_campaign_structure creates the campaign, ad group and ads. Everything starts disabled unless enabled on purpose.
• Needed first: tiktok_get_identities (who the ad posts as), tiktok_list_pixels and tiktok_list_custom_conversions for conversion goals, tiktok_search_targeting for locations, tiktok_search_interests for interests, tiktok_list_audiences for custom audiences, and tiktok_list_catalogs for catalog or Shop launches.
• Media: tiktok_upload_asset uploads to the asset library, but it's a direct write that AI app connections can't make today; use media already in the account, or have the user upload it. Carousels need a music_id from tiktok_get_music.
• Duplicate a campaign: tiktok_propose_copy_campaign (the copy starts disabled).
• TikTok launches can be prepared and validated, not applied, through the connector. The TikTok tools are in a beta (accounts outside it don't see them), and the connector can't be granted TikTok write permission. For beta accounts, run the launch as a dry run to validate the whole build, then hand the user the complete spec to create in TikTok Ads Manager or the GoMarble web app.

Microsoft Ads and LinkedIn

The connector can't create campaigns on these platforms. Plan the build (for Microsoft, keyword ideas from bing_ads_keyword_ideas) and give the user a ready-to-enter spec.

Review and approval

1. Make the dry run (mode: "dryrun", the default).
2. Show the whole build in one clear summary: structure, names, budgets, schedule, targeting, placements, each ad's copy, links and UTMs, and what starts paused.
3. Only after an explicit yes, call again with mode: "live", the account_id and the approved operation_ids. Never go live without that yes in this conversation; GoMarble doesn't double-check for you.
4. Confirm what was created, with IDs, and what's still paused. Offer to turn the ads on as a separate approved change.

If a launch call fails twice, stop and explain. Don't loop through parameter guesses.

After launch

Offer an agent that watches the new campaign through its learning phase (see automate-with-agents), or a budget pacing check (shift-budget).